alternatehistory.com

A bit of a different one here, and I'm afraid to non-Brits it might be rather 'WTF?'

We all know and hate Sky, led by the evil overlord Rubert Murdoch they throw around huge sums of money to dominate the TV market.
bSkyb has not always been the scary big behemoth they are today though, they were actually 2 competing companies at first, both pretty unsuccesful. It was only Murdoch's millions which kept the company afloat.

Perhaps the turning point was in their big gamble of outbidding ITV for the rights to the premier league....

So....perhaps ITV ended up with the premier league rights?
Maybe sky don't take the gamble, maybe the premier league clubs decide the better exposure ITV would give them makes up for the smaller bid.
For whatever reason Sky fails to get hold of its killer app....

Maybe the government decide that the merger of BSB and Sky can't go ahead for monopoly reasons? They want to keep some healthy competition going?

How could TV develop?

Maybe it could even remain more pan-European as it was in those early days?
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