What if Ford kept Edsel and Mercury

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What if Ford kept Edsel and Mercury and did not kill it

Ford did not need the Edsel line. They were trying to be GM. Several cars planned for the Edsel line ended up as Mercury's, the Comet is one. The Edsel had the bad luck of being introduced in a rescission. My opinion is the Ford and GM should have one product line an example Ford Focus Mercury Cougar or just the name Cougar with a small Ford emblem all sold through the same dealer.
 
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