Watchmaking WI/AHC - Post-War British analogue of Swatch

Am admittingly ignorant on the subject of watchmaking or the industry in general, though fascinated by the history of Swatch (including it's later foray in car-making from what later became Smart).

The challenge is to create a rough post-war British analogue of Swatch (or another non-UK brand - including featuring certain innovations / elements from other brands of watches), ideally would prefer it derived from any OTL plans by any post-war startups or even other UK companies contemplating diversifying into watchmaking.
 
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