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The organization was funding a back to Africa movement focused on Liberia sending representatives to inspect and lease land for those interested in returning to Africa. Firestone ended up coming in and making a far sweeter deal on the proposed land quashing the entire endeavor. The question is, if Firestone had not made their offer what would be the result in Liberia with such a sizeable African-American population supported by an organization that was anti-colonialist, pan-African, and, some claim, fascist?