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So I ran across Trip's blog the other day and naturally I both posted a question and posed a couple counterfactuals. His answer, of course, isn't perfect but he does bring up Warner doing a good job with the Atari pinball unit.
So, could Warner hang onto Atari proper with new management? Ideally junk the 7800 before release and just use the 8bit computers (OTL XE done better) as the base somewhere in 1985 just as the NES has managed to make it ok for consoles again?