Much of this comes from President Mahan's article on Henry Cabot Lodge and bguy's article on Nelson Aldrich. I essentially merged the two articles and added a bunch of new material myself.
United States presidential election, 1904
When 1904 came, the Democrats, Socialists and Republicans were all looking forward to the upcoming presidential election. In terms of the Democrats, they themselves were looking forward towards their upcoming national convention in Chicago. Throughout the early months of 1904, Secretary of State Henry Cabot Lodge and Secretary of War Theodore Roosevelt had been quietly building up presidential campaign organizations. Lodge especially hoped to use his record as Secretary of State to spring him to the fore of the other competitors. However early in both their campaigns, Lodge and Roosevelt realized they had become the face of the US-German alliance, which was finalized relatively recently, back in July of 1903, and remained highly controversial. Roosevelt realized this faster than Lodge did and dropped out of the Presidential campaign in April to instead campaign for nomination as the Governor of New York. Lodge however soldiered on. Unfortunately he found every campaign stop turn into a debate over the US-German/Quadruple Alliance, with Republican and Socialist agitators adding to the fire. When the press got wind of this, it alarmed party bosses. Most eastern Democratic bosses switched their allegiance to the more reliable Senator Nelson Aldrich of Rhode Island. Nevertheless, despite these setbacks, Lodge hoped that the Remembrance machinery could still swing the Democratic National Convention in his favor.
Lodge however had not realized how much the Democratic Party had changed over the years. The other leading candidates Senator Nelson Aldrich of Rhode Island, Senator Albert J. Beveridge of Indiana and Governor and former Vice President Adlai Stevenson I of Illinois were all running on a Remembrance platform. By 1904 the old Bourbon faction was dead, and no one was seriously talking about undoing the Reed and Mahan reforms. Lodge was by far the most senior militarist and the candidate most solidly linked to the Reed and Mahan administrations. However, his link to the Quadruple Alliance treaty made him a controversial figure with the public. The party bosses wanted to avoid turning the election into a referendum on the new treaty. The pro-militarist reformers of the Democratic machinery were in disarray and the party had largely cleaved along the pro-civil service and economic reform wing and the conservative business oriented wing. Unfortunately for Lodge he did not have many allies in either camp, being seen as a bit of a fence sitter on economic issues.
The Democratic National Convention finally meet in Chicago from June 30th-July 5th, 1904. Aldrich, Breveridge, Stevenson and Lodge were the party's main contenders for presidential candidate. Aldrich appeared to be in for a bruising battle for the nomination. His leading opponent Albert Beveridge, a powerful orator who had electrified the nation with his "The American Century" speech at the 1900 Democratic Convention. Beveridge’s support for progressive reforms made him popular amongst the critical Midwestern delegates, and his strong advocacy for American expansionism had won him the tacit backing of incumbent President Mahan. Nevertheless, Aldrich had his own strengths. The big city political machines were all solidly for him, due in part to the controversy over the US-German alliance and as a result the machines' distaste for Sectary of State Lodge. Nelson's close relationship with the trusts also gave him a huge war chest to win over wavering delegates. Lastly, Aldrich benefited from a divided opposition as Illinois Governor and former Vice-President Adlai Stevenson I, a political moderate who was both anti-trust and anti-imperialist, was also running. Stevenson, who controlled his own state’s delegation and a large block of delegates from the western states, was hoping for a deadlocked convention that would turn to him as a compromise candidate. His presence proved a boon to the Aldrich campaign though as it denied most of the western delegates (who would have never supported Aldrich) to the Beveridge campaign. Meanwhile, at the first ballot, Secretary of State Lodge received few votes and swung his votes to Albert Beveridge a long time supporter of his so-called Large policy. Nevertheless, through lavish promises of campaign funding and federal patronage, Nelson Aldrich steadily eroded Beveridge's strength in the Midwest. Aldrich obtained a majority of delegates on the eighth ballot, and soon after that, Aldrich secured the support of Secretary of State Lodge by agreeing that if elected he would not withdraw the United States from the Quadruple Alliance or try to repeal the Reed and Mahan preparedness measures. Accepting the inevitable, Lodge agreed to support and campaign for Aldrich, but only did so halfheartedly. On the next ballot, Aldrich achieved the 2/3 majority necessary to win the Democratic nomination. Aldrich then secured the nomination of his close political ally Indiana Senator Charles Fairbanks for the Vice Presidency.
Meanwhile, the success of the Anthracite Coal Strike of 1902 had emboldened the labor movement and the Socialist Party had successfully forced several other strikes into arbitration over the past two years. As a result many radical members finally came around to organizing legitimate unions. This resulted in the organization of the Industrial Workers Congress. This inter-occupational union was an important step in the Socialist Party to providing an alternative to revolution and violence. When the Socialist National Convention was held in Des Moines, Iowa from July 1st-July 3rd, 1904, the party delegates hoped to capitalize on their growing middle class appeal by nominating a seemingly strong candidate in popular Wisconsin Governor and farmers advocate Robert M. La Follette, Sr. The party delegates hoped the nomination of La Follette to the presidency would appeal to Midwestern farmers and voters in general and steal away Republican voters. Congressman Myron Zuckerman of New York was chosen as La Follette's running mate to balance the ticket between a Midwestern and Eastern candidate and too appeal to eastern voters as well.
The Republican National Convention was held in St. Louis, Missouri from June 23rd-June 26th, 1904. At said convention, the Republican delegates decided to try again with, now Senator, William Jennings Bryan of Michigan, hoping to capitalize on a slump in farm prices and seemingly over Bryan's perceived botching of the 1896 election. Senator Bryan also appealed to many disaffected isolationists who feared an alliance with the German Empire, the moribund Austro-Hungarian Empire and the upstart Kingdom of Italy would lead to a senseless world-wide war. Senator Gilbert Hitchcock of Nebraska was chosen to be Bryan's running mate, the two appealing to the mid-western farmer vote many Republican delegates feared might be taken from their party by the Socialists if they elected a Midwestern candidate (which they did).
The campaign season lasted from June to November of 1904. The campaign season was dominated by economic issues and, during the last weeks of campaign season, the controversy over the United States joining the Quadruple Alliance as well, with both the Socialist La Follette and Republican Bryan blaming Wall Street for the economic downturn and blasting the Democratic Aldrich as a puppet of the trusts. Aldrich meanwhile insisted that higher tariffs and a crackdown on union radicals were all that was needed to restore prosperity and condemned both La Follette and Bryan as extremists who would ruin the economy if elected. Aldrich also attacked both of his opponents as being weak on national security since both the Socialist and Republican platforms called for ending conscription and rationing. Meanwhile, La Follette himself tried to run as a moderate, campaigning on a promise of greater regulation of business rather than outright government ownership. His campaign was damaged though by intemperate statements from IWC leader Bill Haywood that hinted that if the Socialists lost the election then there might just be a revolution in the country, and by an unguarded comment by his running mate, Myron Zuckerman, who stated that if the economy did not improve then it would be necessary to nationalize the banks. Bryan meanwhile alienated German-American voters, a vital constituency in the battleground Midwestern states, with his promise to withdraw the US from the Quadruple Alliance. Despite this, it is important to note that the issue of US joining the Quadruple was a minor issue for most of the campaign. Aldrich, in his promise to Lodge, upheld America's foreign commitments, including the Quadruple Alliance, though rarely mentioned the alliance itself during his campaign speeches. La Follette never mentioned the alliance, instead focuses on domestic issues. Byran mentioned the issue, alienating German-Americans as mentioned above, though still focused mainly on economic issues. However, just a little more than a fortnight before election day, a seemingly distant diplomatic crisis changed everything.
Earlier in the year, in February, the Russo-Japanese War broke out over the rival imperial ambitions of the Russian Empire and the Empire of Japan over Manchuria and Korea. During the war, after the Siege of Port Arthur began and the decimation of the Russian Pacific Fleet, Russia responded by sending their Baltic Fleet to reinforce their Pacific fleet on October 15th, 1904. On the night of October 21st/October 22nd, the Russian squadron fired on British fishing trawlers it mistook for Japanese torpedo boats in the Dogger Bank area of the North Sea. Three British fisherman died and a number of others were wounded as a result. This incident became known as the Dogger Bank Incident, and many in the British public called for and wanted war with the Russian Empire. This threatened to unravel the new Anglo-French Entente Cordial and possibly the Quadruple Alliance. With the Dogger Bank Incident threatening the unravel the Quadruple Alliance and America role in said alliance, the candidates each weighed in on the issue. The Socialist La Follette pointed to the instability of the European Alliance system and called for the United States to withdraw from the alliance and unilaterally disarm. The Republican Bryan also called for an end to the Alliance and for the country to focus on the Confederate States, whose vast corporate farms and plantations Bryan argued were the true enemy of the independent American farmer. The Democratic Aldrich side stepped the issue not commenting on the alliance but instead believed this could be used to create a better relationship for Britain. Luckily for Britain and the world cooler heads prevailed and Russia offered to pay an indemnity for the destroyed property and lost lives.
Election Day, November 8th, 1904, would see the Democratic Nelson Aldrich elected the 27th President of the United States. Aldrich only carried 44% of the popular vote, the worst showing by a Democratic presidential candidate since the 1880 election, to La Follette's 36% and Bryan's 18% but swept both coasts and, again benefiting from a divided opposition, managed to win Ohio, Indiana, Illinois and Michigan with bare pluralities, giving him the presidency. The Socialists under Robert M. La Follette, Sr. performed well, though due to a number of aforementioned incidents, not nearly as well as during the 1900 election, winning on 51 electoral votes as opposed to 119 in the 1900 election, and winning only six states. The Republicans under Bryan managed to improve from 1900, though not by much, winning only one state, Missouri, and only 18 electoral votes, thus once again unable to surpass the Socialists. With the Republican's fate having been sealed for a number of years previously, Bryan himself wasn't blamed for the Republican's less than wonderful performance. This would be the last election in which the Republicans won any state or electoral votes until the presidential election of 1920, which took place a good sixteen years later.
Nelson Aldrich (D-RI)/Charles W. Fairbanks (D-IN): 274 EV
Robert M. La Follette, Sr. (S-WI)/Myron Zuckerman (S-NY): 51 EV
William Jennings Bryan (R-MI)/Gilbert Hitchcock (R-NE): 18 EV