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Who is the most powerful leader in written history?

Power can be an amorphous idea, but in terms of relative power projection (both hard and soft) on both domestic and foreign opponents and allies and citizens, who would you say is the most powerful leader ever?

For example, any POTUS after 1991 could be a good choice as they are the Commander and Chief of the most powerful army ever. But relative to say an ancient despot, they have little to no power against domestic opponents.

And a medieval king again maybe able to dominate internal opponents at will, but couldn't necessarily effect as much soft power regionally/globally as say the current British PM.

So again, balancing these many facets together, who is the most powerful leader of all time?

My answer: Joesph Stalin
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