Rob Liefeld’s career had stalled by 1995. His very feud with Jim Shooter and subsequent departure from Marvel had made him persona non grata as far as the company was concerned. Stints on DC titles had become fewer and farther between due to his chronic lateness and his inability to get his own independent publisher, Maximum Press, only frustrated him further. Salvation would come in the form of Dave Olbrich and Tom Mason who started Spotlight Comics following their dismissal from Malibu. The pair had received funding from a variety of sources including John Hyde and former Malibu president Scott Mitchell Rosenberg for their new venture.
What the new company needed was a flagship title and turned to an obscure 50s Simon and Kirby character for the role: The Fighting American. Once they secured the permission from Joe Simon and Kirby’s estate, they offered the title to Liefeld and heavily promoted the title as his “second coming.” The character’s fifties origins stayed relatively intact, however, it would be revealed that the government “deactivated” F.A. after a failed mission in 1962 that resulted in the death of his partner/sidekick, Speedboy [1].
F.A. is reactivated with his old enemies, Iron Cross and Red Menace, resurface to menace the post-Cold War United States and he is given a new partner, the cyborg S.P.I.C.E. [2]. While successful at the outset, the revived Fighting American received criticism for being highly derivative as the character was a copy of Marvel’s Captain America and highly exploitive. Of particular note were the myriad scenes where explosions or other mishaps shredded S.P.I.C.E.’s uniform for cheesecake appeal. Liefeld’s tardiness also did not help either, but Spotlight had gathered a stable of artists including Ian Churchill, Mike McKone, and newcomer Ed McGuiness for fill-in duty.
Meanwhile, Jim Lee was Marvel’s golden boy following his highly successful runs on X-Men and Fantastic Four with many asking where he would go from there. His first major work upon his departure would be the X-Men spinoff, Gen-X, with writer Brandon Choi. Gen-X revolves around a group of young mutants led by Catlin Fairchild who escape from the Hellfire Club to Los Angeles where they would be mentored by Archangel and Psylocke of the X-Men. The membership included the gravity-manipulating Freefall, the hyperactive speedster Whiz-Kid, the surfer rat Grunge, and water elemental Typhoon [3]. Early drafts placed Jubilee, which X-Editor Bob Harras vetoed given the character’s prominence in the film.
Gen-X is very a product of its time and inspired by the MTV generation, particularly shows like The Real World, which would rapidly date the team. Lee himself stayed on for the first four issues before handing the artistic reins to J. Scott Capmbell, whose career-defining run helped the team stay at the top of sales charts throughout 1996 and ‘97. Lee himself would follow his fellow artists to Epic where he launch the most talked-about title of 1996: WildC.A.T.s
[1] Implied to have happened during the Cuba Missile Crisis.
[2] Super Prototype Intelligent Cyborg Entity. Previously an eighteen year old girl before her transformation.
[3] Whiz-Kid and Typhoon replace Burnout and Rainmaker, respectively.