Despite polling in third place, Farage and his ideas dominated the 2014 elections
“Mr Farage's maverick style has given him a similar kind of appeal to voters as Boris Johnson, who has described the UKIP man as "a rather engaging geezer". But higher prominence has brought greater scrutiny. Farage was forced to clarify his position on the NHS after a video of him appeared in which he suggested the NHS be replaced by a private insurance model. Despite being identical to many politicians, the message from focus groups and voters is that he is "different", not one of "them" at Westminster. He told BBC Radio 4's Today that he was "odd" but only in the sense that it was "odd" to be a politician "not doing this for a career. I'm here as a campaigner. I want to free this country from the European Union and then I want us to have a much smaller level of state interference in our lives in this country". For much of its life UKIP has been seen as attracting Tories unhappy with the party, especially the Conservatives' move towards the centre. Mr Farage says there are now "three social democratic parties". - How UKIP became a political force, BBC News (2014)
The “short campaign” officially began in March, with campaigns turning on the taps and Presidential and Prime Ministerial Candidates visiting various parts of the country. It was the first time Presidential and Parliamentary Elections had been held in the same year since 1999, and it presented a new question to the Commonwealth’s parties, should the Presidential and Parliamentary campaigns work together, or distance themselves? This issue was particularly salient in the Tory campaign, whilst Osborne hadn’t openly backed Cameron over Howard, it was an open secret that he had plotted Howard's downfall. The two Tory leaders were not on speaking terms.
The relationship between Howard and his former protege had completely broken down
This quickly became a problem as the two senior Tories made different, sometimes contradictory pledges. An example being in Europe, where Osborne said he would personally campaign to remain and whip his ministers to do so, whilst Howard stated he would remain neutral and allow ministers in a future Conservative Government to vote with their consciences. The two also differed on future coalition partners. Osborne stated he wanted to reform the 2008 yellow and blue coalition and categorically ruled out working with UKIP or putting Nigel Farage in the Cabinet. Howard on the other hand welcomed UKIP as the Conservative's “lost cousins” and said in the case of a hung Parliament he would offer Farage the office of Deputy Prime Minister.
Nowhere was this division between President and Parliamentary Leader more toxic than in the Lib Dems. After being passed over for the Vice Presidential ticket in favour of Douglas Alexander, Vince Cable remained the Parliamentary lead candidate as a “consolation prize”, much to his rage. The Lib Dem primary had been bruising and party loyalists were irredeemably divided between pro and anti traffic light politicians. Cable had been the Liberal face of the Traffic Light Coalition for years, whilst Clegg and Alexander had built their brands on being against the coalition. This led to instances where Clegg would attack Government policy only for Chancellor Cable to emerge on TV the next day to defend it. The Lib Dems were chaotic and divided and it showed in their polling.
"An e-petition was launched by grassroots Liberal Democrats urging Vince Cable to resign "so the party may once again get a fair hearing". Cable has pledged not to resign in the wake of another round of terrible polling and has so far won the support of most of his parliamentary colleagues. The petition has the support of MPs Sandra Gidley, Bill le Breton, and Martin Tod. It also has the support of many younger party activists, but it is not clear if it will sway the minds of instinctively loyal Lib Dem MPs. The Lib Dems are projected to lose over 30 seats in BBC polling today especially in London and the North West. The BBC had the Lib Dem share of the vote at 8%. Some of the projections based on the local elections suggest a slew of Lib Dem MPs would lose their seats. The petition states: "Even the best Liberal Democrat candidates, councillors and councils have come up against a brick wall. It is impossible for the party to make any headway so long as it is led by Vince Cable. There is a serious trust deficit. Nothing Cable says can be taken seriously by the electorate."" - Lib Dem polling suggest party could lose over 30 parliamentary seats, Patrick Wintour, The Guardian (2014)
Relatively scandal free, Nick Clegg hoped to drag his languishing party up with him during the Presidential Campaign
Farage, and by extension immigration, became a major issue of the campaign. Especially within the Labour Party. Prime Minister Ed Balls was particularly keen for Labour to be seen as “listening” to anti-immigration voters who could be tempted to switch over to UKIP. Ed Balls pledged a "credible" set of measures on immigration within 100 days of retaking Downing Street. Speaking in Coventry, he pledged to recruit an extra 2,000 border staff and introduce full exit checks. The Labour leader challenged George Osborne to match his pledges, accusing him of "abandoning the issue to UKIP". He also accused the Greens and Lib Dems of preventing him from taking stronger action in Government. Balls promised he would never "denigrate the contribution of immigrants." But he said Labour had changed its approach under his leadership and would "deal with people's concerns" about immigration. This included EU and worldwide migration, border controls and rules on work and benefits. Labour would only make "credible" promises it could keep, he told activists. "When I am re-elected prime minister we will begin work immediately to fix our immigration system. With a plan founded on fair rules, where wages can't be undercut and benefits must be earned; a plan where our borders are strengthened." This rhetoric culminated in the party printing controversial “controls on immigration” mugs.
"No piece of Labour merchandise has divided opinion more than the mug pledging "controls on immigration". Hackney Mayor Diane Abbott described it as "shameful", adding that "the real problem is that immigration controls are one of our five pledges at all". So,e Labour officials made little attempt to disguise their distaste. Senator Chuka Umunna said: "I don’t wish to be photographed with any mug at all. I have been clear about this we have got to have a sensible debate about immigration – that is what Ed has sought to do all along." Asked by the Telegraph whether he would buy one, he replied: "I am not going to be buying any mugs. I am going to be on the campaign trail in all the different parts of our country winning support for Labour. Now I have got to go." Sadiq Khan went even further, warning that the mug's message could be "misconstrued". The Justice Secretary and likely London Premiere candidate said: "I would not buy the mug, It can be misconstrued. Let me explain why. What we can’t do is use immigration as a proxy for issues others have used in previous elections."" - The split over Labour's immigration mug reflects a deeper divide, George Eaton, New Statesman (2014)
Miliband tried to distance himself from Balls' anti-immigration message
Of all the nominated candidates, only Bennett offered a robust defence of immigration and social liberalism. Bennett had come into her own during the campaign, having proven herself in Government and in the Primary against the formidable Salmond. Bennett also benefited from having the strongest relationship with her party’s lead candidate. Shahrar Ali, from the left of the party and an ally of Bennett, had made history by becoming Britain’s first BAME major party leader, beating out moderates like Will Duckworth to ascend to the party’s leadership. Bennett, Salmond and Ali fully embraced the Progressive Alliance’s anti-austerity message, pitching themselves as the “UKIP of the left”. Bennett gave the strongest defence of immigration by all the candidates.
Natalie Bennett attacked Ukip, saying Nigel Farage had stamped policy out of the party’s platform. Bennett said Farage’s party was without substance. Speaking at a town hall in Oxford, Bennett said: “As far as I can work out, Nigel Farage has written it off so that Ukip has no policies at all. It seems to stand for getting out of the EU and stopping immigration and other than that he seems to have said, right, we have no policies. It’s a reflection of the dissatisfaction with politics. They will get a lot of votes in the north from poor, disillusioned people who feel like they’ve been left behind, left out. And in many ways they’re right.” Bennett said the looming failure of the major parties in the election made it obvious that traditional politics m was inadequate. “What this also represents is the fact that two (or if we are being charitable two-and-a-half) party politics has very much broken down as a system. We Progressives have broken that system, we've shown you don't have two choices and a tag along."
"And thank you West Midlands. It’s great to be here in the centre of the region where Green Party representation is growing fastest. Across the country, we’re polling at record levels. The latest poll of polls by the Independent put us on 9.6%, far above where we’ve ever been before in general election polling. We’ve now got over 200 full time elected officials across our country. Membership has grown 30% in just this year. Membership of the Young Greens is up 80% this year, and the number of local groups has more than doubled since 2011. The young are the future, and the future is green! These achievements are in part reflection of our growing numbers and growing strength. But it’s also down to a lot of hard work – your hard work, the work of members here in the hall today and those at work all over the country. Thank you! But the growth in Green Party support and representation is because more and more people are seeking out what the Green Party has to offer. A route towards an economy, a society, that works for the common good within the environmental limits of our planet." - Green Party rally in Worcester (2014)
Whilst the Progressive Parties cooperated on a presidential level, they ran separately for Parliament
Critically assess the impact of immigration on the 2014 Presidential Election (30 Marks) - A Level Politics Exam (2019)