The month of March saw five contests on the Republican side and President Ford, after losing the Iowa Caucus and New Hampshire Primary won all but one of those five contests. Ford defeated Governor Reagan in Massachusetts with 62% of the vote and in Vermont with 80% of the vote. Ford also went on to win Illinois, Reagan's former home state, with 60% of the vote to Reagan's 39%, and thanks to attack ads of Reagan's stance on Social Security, Ford defeated Reagan in the state of Florida, winning 53% of the vote to Reagan's 46%. The North Carolina primary, Reagan's only win for the month of March, went to Reagan by a margin of 52% to 46% for President Ford. In an interview with CBS News, Dick Cheney, White House Chief of Staff and Ford Campaign manager said "The President lost the first two contests due to being unable to get out and campaign. We are now in the lead nationally and have won 4 of the last 5 primaries because President Ford has gotten out there and is successfully making his case to the American people."
On the Democratic side, Senator Kennedy crushed his opponents in the primaries in Massachusetts, Vermont, and Illinois, as well as the Washington State Caucus. Kennedy also narrowly won the Florida Primary and thanks to divided support between Governor Carter and Governor Wallace, was able to win the North Carolina Primary with 45% of the vote. The Democratic nomination, in the eyes of many, was as good as Kennedy's. The Kennedy victory in North Carolina prompted Governors Carter and Wallace to call on one another to exit the race in order to have unified opposition to Kennedy. In an ABC News interview that aired on March 28th, Senator Kennedy said of his victories that "I believe we're doing as well as we are because I represent change, but I'm an agent of change with experience. I witnessed my brother's Presidency up close so I know what it takes to be President and thanks to my 13 years in the Senate, I've learned what it takes to get important legislation through Congress and the American people know that, and I think that is why there will be a Kennedy win for the Democratic nomination and a Kennedy win in this November's election.