Anthony Crosland’s leadership challenge had left Harold Wilson furious, and a particularly livid passage from his diary for the 11th of December read; “
As I had always suspected the right have initiated a challenge, no doubt the left soon will too – there is no one who can be trusted in this damned party.” Taking the soonest available train back to London, Wilson sought to regain the confidence of his party and to secure the backing of the majority of MPs in order to abort the Gaitskellite revolt on the first ballot. Angry, but determined, Wilson was quick to whip the soft left of the party behind him and, after a lengthy telephone conversation, was able to persuade Greenwood of how “potentially calamitous” it could be for his career were he to participate in any kind of challenge. This was probably a wasted effort, Greenwood having already reconciled himself to the fact that the left of the party was, for better or for worse, tied up with Wilson.
The right of the party had already begun its campaign to overthrow Wilson, and many Gaitskellites in the Parliamentary Party had thrown their weight behind the challenge, but there were two, very major, exception. Callaghan, although privately supportive of Crosland, stayed neutral in public and refused to make a comment about the new contest for the same reasons that he had refused to challenge him in the first place. Similarly, George Brown, still stinging from his rejection, refused to back Crosland but, far more dangerously for the challenger, mounted his own bid on the 11th, securing just enough nominations to be on the first ballot. That two right-wing tickets were now both running for the leadership was a dark reflection of the leadership election of the previous year in which Brown and Callaghan had failed to present a united front, allowing Wilson to win. Interesting some on the soft-left shifted their support to Crosland, viewing Wilson as being unelectable - the participation of one young man in particular - Anthony Wedgewood-Benn - would have a profound impact on his future career.
Anthony Wedgewood-Benn makes a speech to soft-left colleagues in favour of Crosland
Indeed, the morning of the first round, it seemed like the cause of the challengers was doomed to failure and that Wilson would win on the first ballot. In a last attempt to shore up some support and get at least a decent showing to allow for another, later, challenge by some other figure Crosland delivered a speech to his supporters, which would go down in history as the “Age of Abundance” speech in which he reprised many of the views stated in “The Future of Socialism”, and in particular spoke of the importance of a revision of socialism to fit better with modern society and of reform within the Labour party to guide Britain into the future. Of particular note was a section partly taken from his book, which was often repeated by Croslandites and Bennites in the internal party struggles of the 1980s, when Crosland said “We do not want to enter the age of abundance, only to find that we have lost the values which must teach us how to enjoy it. Only a Labour party that looks forward with hope can keep the flame of those values, and only when we have consigned not just fancy and extremism, but cynicism too, to the past.”
Receiving a standing ovation from his colleagues, even as he ignored his own words and used the speech to attack Wilson’s “cynicism” and pragmatism, the speech is credited as having swayed many on the soft left of the party away from Wilson and towards Crosland, as well as convincing many potential Brown supporters that Crosland was the only man capable of brining the reformist zeal needed to turn the party around. That afternoon the votes were cast, and eventually recorded as follows;
Crosland; 147
Wilson; 115
Brown; 41
Unlike in the faintest and wildest dreams of the right of the party Crosland had not won on the first ballot, but he had been closer than they had expected in their most pragmatic calculations and, more importantly, he had not only prevented Wilson from getting a majority, but also secured more votes than him. Utterly humiliated, and with great reluctance, Wilson resigned as the leader of the party that evening and withdrew from the contest, endorsing Anthony Greenwood, who now received enough nominations to appear in Wilson’s stead on the second ballot as a new challenger for the left of the party. Many on the left hoped that Wilson’s defeat had more to do with his personality than his ideology, and that now he had been defeated the PLP would rally around Greenwood and kindly thank Crosland for doing the dirty work of dethroning an unpopular leader.
Crosland, however, was not going to give up. Seizing on his momentum, he and his campaign continued lobbying for support, particularly from MPs who had voted for Callaghan, and spent the next five days doing so in the lead up to the second leadership ballot. With Wilson now gone, Callaghan swung his weight behind Crosland, which swayed much of the “pro-union” right behind Crosland. Greenwood was able to attract some of the soft-left MPs who had reluctantly voted for Brown as a protest against Wilson and, by the day before the vote, it seemed like the two candidates would be neck and neck whilst George Brown would be eliminated.
At the end of the final day, however, Brown stopped some of the votes he was haemorrhaging from bleeding away when he delivered a speech criticising both of his opponents’ lack of experience. Had he decided to pursue this kind of strategy earlier then it could have been quite possible for Brown to turn this into a truly three-way race, but it was too late. The next morning the votes were cast, with an extraordinary 100% turnout amongst Labour MPs (although several did vote by proxy) and the results were eventually announced.
Crosland; 162
Greenwood; 120
Brown; 21
By a surprisingly large margin Crosland had won. Setting about to immediately reshape the party not in his own ideological image but instead with the aim of restoring party unity, Anthony Crosland was declared leader of the Labour Party. After a brief Bevanite interregnum, the heirs of Gaitskell had been restored.