Soviet Cold war victory - sports

The ongoing olympic games and my interest for a soviet-victory timeline raised the question: How would sports develope in this TL?

Who would dominate the olypics (eastern bloc nations were very successfull OTL)?

Who would be the leading soccer nations?
United DDR winning 2014 soccer World cup?

And where would the sport events take place (a big factor of this is the geopolitical situation)?

Last but not least, what influence would sports have on the live of the average citizen and on culture in general (maybe a cult of sports or something)?
 

Toraach

Banned
The ongoing olympic games and my interest for a soviet-victory timeline raised the question: How would sports develope in this TL?

Who would dominate the olypics (eastern bloc nations were very successfull OTL)?

Who would be the leading soccer nations?
United DDR winning 2014 soccer World cup?

And where would the sport events take place (a big factor of this is the geopolitical situation)?

Last but not least, what influence would sports have on the live of the average citizen and on culture in general (maybe a cult of sports or something)?
Similar yet diffrent to what you know from the modern world. But less money, less comercial, in a terms that there was no Coca Cola or other big company who pays billions for ads during those events, and televisions who pay billions for rights to showing on screan. Not millions of dolars for transfer of some soccer player from Manchester United to Real Madrit. How it might look? The best way to see is just to look into real communist countries how there sport was organized and what people treated sport there. There were the same emotions like in the west around sport. Officials in various sport unions still be very corrupt and an illegal enhacing drugs still widely used.

Most money is from goverments who use sport was a device to their propaganda purposes and to create a national pride. The same as real communist countries did. Also armies would be more involvement into sports, with their own teams, and sport programs, just like in real history. For team sports which have league tournaments like Soccer, Basketball etc. still the same as in the real history. Teams will have "sponsors", "owners" like big state factories example steal works, mines, shipyards, state railways, or police/militsya or the army. Exaple in the SU, CSKA Moscow was an army team, and Dinamos were teams affiliated with the Interior Ministry. In Poland CWKS Legia Warszawa was a sport club which was controled/owned by the military (CWKS means the same as CSKA in russian, the main military sport club), when Śląsk Wrocław, was other military sport club affiliated with the Silesian Military District. Lech Poznań was a team affiliated with the railways, and various teams with name "Górnik" (which means a miner) were owned by mines. And so on, so on. For long years players were officialy amatours and didn't were paid as sportsmen, but they were fictionously employed by companies, or even enlisted as soldiers and got money from that source (of course much higher than ordinary employees). Example the best polish soccer player of 70s Kazimierz Deyna was a warrant officer in the army. Also this team where he played Legia Warszawa was universaly despised, because the army used dirty tricks for getting better players, that's to draft them to the army, if that was possible. Deyna played for ŁKS Łódź, but was later drafted to the Army and played for long years for Legia.

There wouldn't be any "cult of sport", just like that wasn't in real communist countries (except some periods of stalinist propaganda, and their mass parades with gymnastic "constructions"). People would love some sportsmen, there would be some rivalries between countries, teams etc. Some sportsmen would be extremaly popular and generate a lot of national pride for people. Just like in the ATL and in the modern Europe.

Leading soccer nations? Well, probably Brasil and Argentina still be very good. From Europe, I don't know which ones, perhaps a united DDR, or not, maybe the SU, maybe Czechoslovakia, maybe some other nations. It might be very diffrent. Places for sport events, probably more of them in the Soviet Union and his bigger satelites.

In Poland during the People's Republic every victory against soviet in sport was celebrated, as a matter of national pride and that "dołożyliśmy ruskim". The soviet union was disliked (the gentlest possible term). So in this your ATL similar rivalries and emotions would also exist.
Look at his gesture after the jump:
His main rival was a soviet jumper.
 
South America will still be the source of many great footballers. Once they win, I could see the soviet “peace dividend” freeing up more money for propoganda, including sports. Also, the soviets are now the unquestioned military dominator, now they must start creating a cultural hegemony.
 
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