Social What If: Fat is the 'new' Thin

Ok. What would happen, what would the world be like if instead of thin 'being in', fat was instead? I know that in the western world thin is still the ideal body image/style social goal, but what would be needed for that to change to being fat, would there be a suitable PoD? What would the socio-economic-political repercussions be?

There have been sparodic times throughout history or in some non western nations where fat is favourable, but what about the contemporary western society?

I suppose I should say, we don't really want a simple 'bash fatties' thread...
 
Keep food relatively scare (in other words don't have McDonalds have such large portions,) and keep red meats the preserve of the wealthy. Up until fairly recently, being large was often seen as a sign of wealth, as it showed the person could afford to eat large amounts of fatty foods that were much more expensive and hard to come by. If you can keep these conditions the same, you may very well see the more affluent crowd trying to keep some fat to show off.
 
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