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Let's say Apple dies off in the late 1990s, and no butterflies until 2007. How would the smartphone industry look in alt-2017?
I would assume that Microsoft and Google are the two main players in the industry, Blackberry being a bit too small to keep up. The smartphones would look more like evolutions of the PowerPCs, but probably with no keyboards by 2017. Flip phones would probably still have a niche.