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How can we save the British Daimler Company? It's likely too small to survive solo, but instead of BSA selling it to Jaguar in 1960, we need a buyer in the mid-1950s that will keep Daimler a going concern.

The marque definitely needs a modernization, and needs to stop producing short runs of cars. https://en.wikipedia.org/wiki/List_of_Daimler_cars

Here's the only "mass produced" Daimler of the 1950s, with a total of 9,739 units built between 1953 and 1958. https://en.wikipedia.org/wiki/Daimler_Conquest



What about moving coachbuilding in-house?
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