Question: how would dynasty estabilished by John de la Pole be called?

would depend on the marketing campaign used, in the same way that Henry VII and Henry VIII really promoted the idea of the Tudor Dynasty.

Actually, IIRC Tudor is a later invention by historians to keep the scions of Plantagenets straight. Neither Henry ever referred/saw themselves as a new dynasty, but simply as a continuance of the Plantagenets.

Besides, monarchs don't use surnames so would it really matter what the dynasty is called.
 
The place was called Poole if I'm not mistaken. I think the "de la" was just added to sound fancy, it seems odd that an English family would get a French term added to their surname "just because"

A lot of people "frenchified" their names to sound more aristocratic. Thus Tom Wulcy became Thomas Wolsey and Nan Bullen became Ann Boleyn. My mother's maiden naem was Matchett, but apparently used to be "Maget" until they went up in the world a bit in the 1600s.
 
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