Here's the big bad for my Power Without Knowledge TL! The thread serves as worldbuilding for a novel I plan to write but that won't take place when they're doing the really evil shit.
Macondo Technologies began life as a modest computer startup founded by a group of Afrikaner emigres fleeing the South African race war in the 90s. While they began focused purely on hardware, a good working relationship with President Perot's new Department of Technology allowed them to expand their offerings, eventually developing the Buendia search engine in a bid to compete with Netscape. Buendia began Macondo's ascendancy as the company sought to pursue a model where consumers using Macondo computers would be essentially required to use Buendia, seeing ads for products sold in their online marketplace at the same time. While originally largely a hosting service for independent vendors, the rate of the company's growth eventually enabled it to cut out the middle man in most instances, providing a Macondo-brand generic version of several common staples and sundries and even opening its own subsidiary ebook publishing house.
Despite a fairly unsuccessful foray into VR/AR in the 2020s the company would remain fairly strong on the back of Buendia and its fully integrated marketplace, though it eventually ran into the problem of how to maintain its margins in the face of changing labor conditions as the century wore on. This would culminate in the so-called "Factory System" and the
Hochsprung disaster. At its core the Factory System was fairly simple and completely bloodchilling: create a fleet of specially-designed ships, equipped with the minimum possible contingent of crew and overseers and the latest in additive manufacturing technology and just... send them out to find workers. By the late 2040s climate change was ravaging coastlines everywhere and there were plenty of displaced people looking for any way to feed their families.
And so it went for a decade, with the Macondo Factory ships pulling in to port, taking on desperate souls and working them until the costs of materials, interference from the local governments or other factors led them to kick them all back onto the shore, pull up anchor and find the new cheapest source of labor. The South Pacific proved a fertile hunting ground, with plenty of tiny island nations on a knife's edge from completely sinking underwater and grasping for any chance to earn their way off. Unfortunately by that point the reputation of the fleet preceded it, and when the flagship MTS
Hochsprung pulled into its newest port it was met with an angry mob. Overseers were drowned, printers were unlocked and made to churn out weapons, and the newly rechristened
Kanaloa began its brief vibrant life as a revolutionary pirate republic.
By the time it was sunk by the US Navy some months later the Kanaloa had sunk or commandeered most of the Factory fleet and the
Cosmicist Manifesto that had inspired it had become a worldwide bestseller. Macondo was undaunted despite a shaky few quarters, eventually managing to weasel its way into signatory status in the Antarctic Treaty System and spearheading the transition of the ATS into the Antarctic Economic Territories, all the better to exploit the new resources exposed as all that ice continued to melt. Macondo would be the defacto administrator of the new arrangement, generously staffing its factories, mines and laboratories with prisoners transported from all over the world.
The germ of Cosmicism couldn't be contained despite the company's best efforts, with its seemingly invincible hold over the AET toppled in the Antarctic Revolution after some forty years, enabled by the fact that many researchers and administrators of the Antarctic medical facilities and secret weapons projects had seen the writing on the wall and joined up with the rebels to avoid being executed for a long history of clandestine human experimentation. A brief period of Cosmicist consolidation would reforge the continent into the Antarctic Revolutionary Commonwealths, finally making Macondo too toxic to do business south of the equator and ushering in another Burgundy Scare, a Second Cold War and a Third Space Race.