Pop Culture What If: "Werewolf of London" successful?

So, a few minutes ago, I was reading this review of Werewolf of London, the first proper werewolf movie; naturally it differs in a great many ways from the "standard" werewolf mythology.

At the end of the review the following comment is made:
It is curious, and a little daunting, though, to consider that if Werewolf Of London had been a success, it would have sent the cinematic evolution of the werewolf story in quite a different direction

So, what say we explore that premise?
 
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