I'll get back to you on how Marvel's doing...
Released in 1995,
Iron Man singlehandedly saved Marvel from financial ruin and revitalized the superhero genre
The Marvel cinematic universe has struggled to compete with the DC Cinematic Universe. This comes as a great irony to many people given that Marvel effectively created the modern superhero genre with the 1995 release of
Iron Man. The movie saved Marvel from imminent bankruptcy and movie studios rushed to buy the rights to as many Marvel characters as they could. In 1997, Sony purchased the entire Marvel library (minus the X-Men) at the bargain price of 25 million Pacific Dollars at the same time
Iron Man Reloaded hit theaters.
Iron Man Reloaded grossed 500 million in the summer of 1997. Forbes called Sony’s purchase of Marvel the deal of the century.
Yet with all these advantages, Marvel has consistently struggled to make films of the same quality and profit margins of their DC counterparts, with the Spiderman films being the notable exception. There has been much debate and speculation as to why this is. Some speculate it is because of Sony’s top-heavy management. Others believe Sony executives are deliberately favoring Spiderman at the expense of other marvel characters. Whist others still argue their failure is due to the lack of strong leadership as Sony constantly changes directors and producers creating situations where films become rushed, unfocused, inconsistent, or stuck in development hell as is famously the case with
The Invincible Iron Man. The truth is likely some combination of all factors.
The Avengers released in the summer of 2016 competing with DC’s
Power Girl. With a budget of nearly $300 million, it grossed a measly $79 million making
The Avengers the most expensive film and the biggest flop of the decade.
Shang Chi and the Legend of the Ten Rings released in 2012 was a massive success in the Chinese and East Asian market.
Even with these challenges, Marvel has been able to tout some successes. The Spiderman films have consistently been box office hits and Shang Chi has been a massive success in the East Asian market. More promising still, Kevin Feige, a previous producer who was fired after the disappointing reception of
Captain America: The First Avenger (2011), has gotten himself back in Sony’s good graces with a brilliant new direction for the franchise…
Coming this summer 2020. Surely they'll won't be some cataclysmic event that will grind the world economy to a halt in this alternate history........right?
Happy Thanksgiving!