Pop culture in a continued Cold War

Okay, let's think that the Eastern Block didn't fall and that the Cold War never ended. The USSR is still a superpower capable and willing to oppose the US of A. Also China is in a point between the USSR and USA, with a tacit alignment towards the West, in the same fashion that in the 80's.
In this world, how do you think will pop culture develop?
If you have more questions please ask me.
 
communists as (more readily) acceptable targets would be a given for Western media, which would almost certainly extend to Russians (and eastern Europeans in general), Cubans, Chinese, Vietnamese (and maybe Laotians), and (North) Koreans retaining status as more common bad guys. iirc there was a phase when Arabs were the generic villains, but as rich shieks who built their fortunes on oil rather than as Islamic terrorists, so without the Cold War coming to an end these generic villains might be replaced by either something else entirely or a continued presence by evil commies. perhaps there would be more allegorical works in the vein of Animal Farm directed at other communist regimes?

another interesting thing i read a while back was that "fad" media in the mid-20th century like 3D and smellovision were part of Cold War escapism since everyone was worried that the world might be gone in an atomic fireball the next day and wanted to take their minds off that depressing thought
 
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