alternatehistory.com

Nolan Bushnell, the producer of Pong, originally offered to produce the game for Bill Nutting's company, Nutting Associates, after their previous unsuccessful attempt to clone the game Spacewar! But this time Bushnell demanded that he would get an ownership stake in the company in return so Nutting refused the offer. Nolan Bushnell then left Nutting Associates to form Atari.

So what if Nutting gave in to Bushnell's request? For starters, there would obviously be no Atari.
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