The first Presidential primary to be finished in 1984 was the Democrats. The main candidates waited to see which states would be up first this year, the Democrats choosing them via sortition like the Republican Party. It was a reform made to to insure no one state would have an advantage of the others year after year. Oklahoma, Kentucky, and West Virginia were up first. The main liberal candidate, who sucked up nearly all of the air in the room, was California Governor Jesse Unruh. His deft handling of the recall the previous year not only kept him in the media spotlight, but also added to his stature as a candidate. He amassed a significant war chest and had traveled to several states where he made contacts and established staffs in each one. Liberal Democratic voters were excited after years of the hawkish, moderate, and/or machine politicians who got nominated again and again.
Very few candidates wanted to go up against Unruh, sensing both his war chest and popularity with the primary voters. Russell Long hoped Lousiana would pop up first and let him get a head start, something he had been gambling his whole campaign on. Instead Lousiana would be one of the last states that year, one of many things which ended the aborted Long '84 run. Other Southern and conservative Democrats ran hoping to stop the western "
tax and spend" liberal from jeopardizing their party in the South, now with the National Conservatives waiting to pounce in that region.
Unruh might have been popular with liberals, who mostly young and disaffected voters, but he also scared off fellow Democrats with his close relationship to many lobbyists, and the perennial corruption allegations that continually pop up without ever actually being proven true. The main candidate that moderate and right-wing Democrats crowded around was Florida Governor Claude Kirk.
Kirk had been a Republican for a couple of years in between a lifetime of Democratic Party loyalty, but he proved to be a capable candidate with the backing of much of his fellow Southerners. He swept the Kentucky and West Virginia primaries, but in a minor upset lost Oklahoma to Unruh. Unruh put most of his early campaign into the Sooner State. His focusing more on his economics then the social issues of the day proved that he
could win the conservative states, and wasn't restricted in his appeal to just the far-left. His more professional and focused campaign won him that state by focusing on it exclusively , compared to Kirks spread out and beleaguered teams that worked in three seperate states. While Kirk had significantly less money and professional campaigners working for him, he had name recognition and an experienced ground game, allowing him to sweep the second round of states (South Carolina, Missouri, and Kansas) as Unruh picked up a few Western states.
Then came the big killer for Kirk's campaign: Florida. Nobody expected his home state to vote against him, so Kirk dispatched his men to Indiana and Illinois, both of which held significant amounts of delegates and could cement him as the true front runner instead of Unruh. Unruh's team noticed this and waited until the last minute to launch a T.V. and radio blitz, hammering Kirk for his campaigning for Nixon in 1960, his party switching, and his "
regressive economic policies". One memorable T.V. ad mockingly said, "
I think Kirk's a little confused, the Republican Primary isn't until next week."
The loss of his home state, and Indiana, stopped whatever momentum Kirk had. Unruh planned to coast by the rest of the primaries, saving up money and effort for later in the year with the general election. He planned for one of the most liberal candidacies against two right-wing candidates, President Cohn and whoever the National Conservatives would tap that year. This looked like a good year for a liberal candidate.
Instead a new force to his right emerged, Virginia conservative activist Richard Viguerie. A longtime conservative, he surprised many by entering the Democratic primary instead of the Republican or National Conservative one. He stated he planned to fight the forces of liberalism, secularism, and big government "
from inside the beasts belly" and picked up a considerable amount of steam in a short time. No one was quite sure what to make of this. Many of Kirk's campaign staff were defecting to the charismatic preacher and conservative voters were considering him as Kirk failed to make any recoveries in later states.
Many conservative Democrats and Republicans (whose own primary was going very quietly and mostly uncontested) were showing up to Viguerie's rallies, giving the impression he was more then just a joke or a crank candidate. Eventually the Unruh campaign treated him as a real threat, engaging those likely to vote for Viguerie and not taking the remainder of the primary easily. Unruh's original plan to sweep the rest of the primaries, and the South, were scrapped as they put all their effort into big states like Texas and Pennsylvania.
While Viguerie took much of the South, Unruh won most of the country and received the nomination. Viguerie refused to endorse Unruh, attacking him on economic, moral, and ethical grounds and promised to campaign for "
the good, moral, and truly conservative candidate this year." His delegates boycotted the Democratic National Convention for good measure, leading to a nomination with a slightly less then full audience.
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Cohn had no real opposition in 1984. His administration was, if not great, passable to most Republicans. Taxes were cut, regulations were rolled back, the economy was good, no countries had been nuked: things were alright. The main issue most people had was with the President himself, and especially the way he came off to the nation. Cohn kept himself aloof of most of the slander thrown on him, his sexuality, his wife, and came across as both cold and emotionless, compared to his more flamboyant personality in the 50's, 60's, and 70's. But his unwillingness to stoop to his heckler's levels made him appear more Presidential, and less reckless. The media wasn't sure what to make of him. Was he actually running for President or hoping for someone else to take the nomination from him? What are his goals this time around? What happened to the colorful and personality-driven man of the last few decades?
Whatever the case was, he faced little united opposition. Some liberals fielded Governor Evers, who wasn't aware he was even on the ballot in a few states. More conservative Republicans, the one's who hadn't jumped ship to the NCP, touted Alabama Representative Jack Edwards, the sole remaining Republican representative from the Deep South, as their man. He didn't run nor was interested in waging a challenge against the President.
Cohn was unanimously renominated alongside Vice-President Black, easily still the most popular member of his administration. His acceptance speech was short and to the point. Better relations with America's allies, a commitment to economic growth, and consensus politics were the main topics of the speech. In the intervening weeks many newspapers, journalists, and newscasters compared Cohn to a previous Republican nominee from New York: Tom Dewey.
A popular Republican from the Empire State who became his party's nominee, the comparisons between the two men were inescapable for a few months after his nomination. Much like how Dewey went from a burning partisan mudslinger in 1944 to a lifeless political corpse in 1948, people were seeing history repeat with the controversial Roy Cohn becoming completely
boring in his plans and delivery.
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A very unique innovation in the National Conservative Party primary was they had one single day of voting. Nearly a month after the Republicans, and two months after the Democrats, they held their primary nationwide. While party boss Jesse Helms expected to be able to steamroll any and all opposition that year, he hit several snags.
First was Helms' popularity, it barely existed. With his iron-hard grip on the party, he alienated a lot of voters who felt like they had no choice in the direction of the party. Even in the Senate a lot of people chaffed under his rule, especially after numerous blunders. Despite this, Helms was the big man of the party and expected to win easily.
Then came the announcement of Evan Mecham, a controversial and perennial Arizona Republican candidate, that he would run for the Presidency on the National Conservative ticket. This was a dangerous move as Mecham, while considered a crank to many, had a powerful following in western voters (mostly his fellow Mormons and Birchers). Helms also faced a challenge from his native South, when Governor Rockwell announced his challenge for the nomination. Rockwell was initially penned the moderate candidate in a field full of right-wingers, a sentence probably thought impossible a decade ago. He was the moderate candidate until another man announced he was running, William L. Buckley.
The "
father of modern conservatism", former nominee for New York Mayor, and now Presidential candidate had made a startling change as far his politics went. Or rather, his politics hadn't changed, merely which landscape he was one. In his native Republican Party, and NYConservative Party, he was still on their right flank. But in the jungle that was the NCP primary he was the only intellectual and realist. He openly attacked the party's obstructionist drift as "
dangerous, not only to our goals, but to our country." He attacked his enemies as clowns and demagogues who were doing more to harm conservatism and the desirability of it then any combination of their enemies could.
In the end, the "National" Conservative Party was again broken down by regional lines:
Buckley took the Northeast conservatives, and humiliatingly supplemented Rockwell in the South as the anti-Helms candidate. Mecham emerged in third place as the western candidate, while Boivin and Dornan took their states (Boivin also taking Washington and Hawaii) and some votes from their neighboring states that Mecham won. When it came time to go to the convention, Buckley steadfastly refused to endorse anyone, and a coalition of Helms and the western candidates gave him the nomination. Mecham was made the VP, and both Dornan and Boivin were promised some measure of influence in a Helms administration.
Buckley refused to endorse Helms. Just the opposite, to a crowd of screaming and jeering delegates he announced his continued backing of President Cohn, and departed with his delegates in a symbolic rejection of Helms and the direction the National Conservatives were going. What should have been a easy nomination turned into an embarrassment for the National Conservatives and their nominees.