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What if radio as a mass medium- i.e. one-way broadcasts providing information, entertainment etc. to audiences/consumers, was never concieved? We might assume it was used for signalling purposes or two-way communication (would it ever work as a widespread means of communication instead of for the military, air, marine, police and a handful of ham operators?)

Other social effects? Knock-on effects on development of technology? Etc.?
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