He found another way to push back by funding pastors, seminaries and lobbies associated with “new evangelicalism,” the loosely coordinated movement that would lay the groundwork for the religious right. In one respect, new evangelicals sought simply to continue a fight against liberal “modernist” trends in American Protestantism and society that self-identified “fundamentalists” had waged in the previous half century. Thanks to the unmatched financial support of independent oilmen Lyman and Milton Stewart, the brother tandem at the helm of Union Oil Company of California (whose own hatred of the Rockefellers knew no bounds), fundamentalists had proved highly successful at constructing an alternative infrastructure of churches, missionary agencies and schools that resisted progressivism’s pull. Yet new evangelicals, unlike fundamentalists, wanted to engage rather than recoil from mainstream society—they sought to redeem it rather than run from it. The number of institutions within the new evangelical orb that would benefit from Pew’s millions would be spectacularly large, including illustrious representatives such as Christianity Today, the National Association of Evangelicals and evangelist Billy Graham. Graham and his friends were known to lean on the “big boys” of southwestern oil for financing, among them the super-rich Sid Richardson and Hugh Roy Cullen. But J. Howard Pew was the biggest backer among them.