No JFK in 1960

Suppose John F. Kennedy had lost the Democratic nomination for president in 1960. Who would the Democrats nominated instead and how well would he have done against Nixon? If he had won what kind of president would he have been and how would it have changed history?
 
The South is going like Humphrey less than they did Kennedy. Humphrey is also less telegenic than Kennedy. Nixon wins.
 
Nixon can paint Humphrey as an unrepentant New Dealer. As Jack Kennedy himself put it: "many in the business community object to his extremism." IOTL both Nixon and Kennedy (in both elections) were centrists, Humphrey's easier to slam on ideological grounds. Nixon in '60 is far more likely to do this. Also, in the debates, even if Nixon has a bad makeup day, it won't matter because Humphrey is even less telegenic than Nixon.
 
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