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Henry Ford II, around 1952, cut prices on all Ford cars in an assault on GM; GM and Chrysler responded in kind, but the independents couldn't. They all withered and died, though Nash/American Motors struggled for decades. If Ford hadn't embarked on this futile, costly course of action, might all these cars have survived? (Perhaps not until 2008, given the state of GM, Ford & Chrysler in this TL?)
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