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So, what if prior to 9/11 MTV started the reality show "The Husseins" (instead of starting "The Osbournes" in 2002).
The show featured the dictator of Iraq with his family, their everyday lives, footage of the luxurious palaces, etc.
The show became very popular in some Middle Eastern countries and was also watched by many Arabs abroad. Then in 2001, 3 months before 9/11 the show started in the US as well and was soon a big hit.