Borgward
And another one for the road:
Borgward was a major German car manufacturer of the "economic miracle"-era. Their cars were celebrated for their design and were technologically advanced.
However, they suffered from the DeLorean-Disease. Run by an engineer, Carl Borgward, who was said to be unconsultable, they failed when economic troubles came up.
Borgward was broke in 1961. Their main mistakes might have been easily avoidable.
-too many models for a medium-sized manufacturer (they offered as many choices as Mercedes-Benz at the time)
-too much money spent on racing (as a brand which sold no real sports-car)
-and for the last model, the Arabella, a hasty development which lead to a lot of problems which shouldn't have existed, such as rainwater getting into the car
A surviving Borgward might have been intruiging in the long run. It was the first victim of the consolidation of the German car industry in the 1960s, but such a rather prestigious brand surviving longer might have had some butterflies on the way the German brands realigned during the next 10-20 years.
And another one for the road:
Borgward was a major German car manufacturer of the "economic miracle"-era. Their cars were celebrated for their design and were technologically advanced.
However, they suffered from the DeLorean-Disease. Run by an engineer, Carl Borgward, who was said to be unconsultable, they failed when economic troubles came up.
Borgward was broke in 1961. Their main mistakes might have been easily avoidable.
-too many models for a medium-sized manufacturer (they offered as many choices as Mercedes-Benz at the time)
-too much money spent on racing (as a brand which sold no real sports-car)
-and for the last model, the Arabella, a hasty development which lead to a lot of problems which shouldn't have existed, such as rainwater getting into the car
A surviving Borgward might have been intruiging in the long run. It was the first victim of the consolidation of the German car industry in the 1960s, but such a rather prestigious brand surviving longer might have had some butterflies on the way the German brands realigned during the next 10-20 years.