Chipotle is back in the news again for yet another health scare. But what if this had happened to McDonald's instead?
What does the landscape of fast food look like in America if McDonald's had multiple widely publicized health issues 2-3 years apart in the mid-1980s? Would it only be a blip on their radar or would it it push another chain to the top? And does a McD's that is possibly perceived as unsafe have any impact on the overall perception of fast food in America and it's expansion overseas?
What does the landscape of fast food look like in America if McDonald's had multiple widely publicized health issues 2-3 years apart in the mid-1980s? Would it only be a blip on their radar or would it it push another chain to the top? And does a McD's that is possibly perceived as unsafe have any impact on the overall perception of fast food in America and it's expansion overseas?