alternatehistory.com

According to with Jim Shooter, which I will link below in early 1984 Marvel had the chance to buy their rival DC Comics. Obviously this didn't happen. The promised link: http://geektyrant.com/news/2011/8/2...nded-up-owning-dc-comics-superman-batman.html

So basically my question is, what if Marvel had gone through with this deal? How would this affect comics and pop culture in general?
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