"
Hello. My name is Michael Eisner, and I'm your new president. I have big things in mind for Universal, so I hope you'll all be on board. And I can't thank you enough for this opportunity."
--Michael Eisner, during a March 1978 board meeting at MCAUniversal
"
This is a note to remind you that the Italian government has accepted your proposals and will indeed grant you the license to undergo construction in Aprilia."
--A memo from the Walt Disney Company dated March 15, 1978
"
Former Italian Prime Minister Aldo Moro Kidnapped!"
--Headlines from the Il Messaggero on March 16, 1978
"
Italy's in chaos! Hope it doesn't screw up EuroDisney..."
--Roy Disney to Walt Disney
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Universal Studios Lot, Universal City, CA
March 19, 1978
Michael Eisner looked around the room. "This is it?"
Sidney Sheinberg's old office had been picked clean and emptied, a process which had taken almost a month. Eisner had taken it upon himself to redesign the place, which had taken yet another month... but the final product made it worth it.
Hanging on the walls around the room were original movie posters to some of Universal's biggest hits of all time:
King Kong,
Dracula, and
Jaws, just to name a few. The place was painted tan, no longer Sheinberg's garish wallpaper, and the addition of a larger window made the office look less like a prison cell and more like the place that deals were made and ideas came to life.
"This is it. I like the Universal paraphernalia," said Lou Wasserman, picking up a Woody Woodpecker figurine. "It's a nice touch."
Eisner nodded, and set down his briefcase on the desk.
"So, Mike, Sid left us in a good place.
Jaws 2 on the horizon, Atari in our back pocket, Pizza Time Theater spreading like a virus across the country..." mused Wasserman.
"He did," agreed Eisner. "But it's not good enough. If we want to stop Disney, we have to meet them on every front. Pizza Time is a good enough attempt on the Disney Parks, Spielberg can beat anything Lucas throws out, and Atari... well, Atari needs some work, but I'm confident in its ability to stop Walt's Imagineers. But there's one gaping hole in our plan."
Lou Wasserman frowned. "What's that?"
Eisner took the Woody Woodpecker toy from his boss' hands and held it up. "Disney's making a Mickey Mouse movie, right?"
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"
The Walt Disney Company announced earlier today that it would be launching its first-ever pay TV network early next year, said to be named 'The Disney Channel.' But the company has been silent on programs coming to the channel, leaving many in the industry to wonder just what they could be."
--An excerpt from an article discussing the latest announcements in entertainment, from the March 31, 1978 edition of the Baltimore Sun
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Walt Disney Studios, Burbank, CA
March 19, 1978
Walt was out and about on his daily rounds of studio touring. He got cooped up in his office, and adored these moments with the warm breeze of spring Californian air. The man had already checked in on progress down at Animation, and was now heading up to WED's building.
He stepped to one side, allowing a 19th century horse-drawn carriage to pass by. One of the things Walt loved most about his studio was its sheer outrageousness. That carriage would soon be shipped out to the Boomtown Resort in Orlando, which would soon be celebrating its one-year anniversary of joining the company of the Contemporary and the Polynesian Village. More resorts would be opening soon in Disney World, expanding alongside the parks, including ones with theming based on early 20th century Florida and the French Quarter of New Orleans.
Walt soon reached the building that housed his Imagineers. He passed by the front desk, which was having the giant "WED" behind it removed in favor of "WDI." WED Enterprises was finally being rechristened Walt Disney Imagineering. A short elevator ride later and he was just where he wanted to be.
"Rolly!" Walt called. "How goes
Smackdown?"
"Good," responded the Imagineer, currently tinkering with the guts of an almost-complete cabinet. "She works just fine. And we're ahead of schedule! The game's not due til when, next Tuesday?"
"Great, great. Hey, you know where Tony is?"
Rolly Crump stood up and scratched his ear, his arms covered in grease and oil up to his elbows. "I dunno. I think he was getting coffee, or something."
His boss nodded. "Keep up the good work, I just need to talk to him about something..."
A few minutes of wandering later, and Walt had found his man. "Hey, Tony. Need to talk with you about EuroDisney, for a sec."
"Sure, Walt," responded Baxter, setting down his styrofoam cup. "Shoot."
"So, I've been doing some thinking, and while I'm loving the spin on classic Tomorrowland the Imagineers have been putting on EuroDisney's version, I just don't know if it'll fit in at Italy. We've already changed Main Street into a Roman forum, and I think that this is another alteration for the better."
"What do you have in mind?"
"We're going to do Tomorrowland differently... as Discoveryland. We'll take your Discovery Bay ideas, and fuse them with some elements of Leonardo da Vinci."
"Hmmm... I don't know, I still really wanted that to be a land at Anaheim..."
"Come on," Walt pleaded.
"I'll bite... on one condition."
"What's that?"
"That my show idea,
The Discovery Bay Chronicles with Jason Chandler is an anchor for the Disney Channel."
"I don't think you've got the jurisdiction to be bossing around your
boss, Tony."
Baxter shrugged. "You're not an ass, Walt. I know you're not going to just take what I've made without my consent."
"Not the main anchor, then, hopefully? I love the idea and all, but
Star Wars: The Animated Series will really be the selling point for the channel."
"Alright, yeah. That's probably for the best," conceded Tony.