Among the pledges in the Conservative manifesto were abolition of Land Value Tax, reductions in income tax and in corporation tax, cuts in government expenditure. strict control of the money supply, ending of 'welfare dependency', privatisation of British Railways, ending of rent control, ending of sanctions against Rhodesia and recognition of the Smith regime. Its economic promises were described by the Chancellor of the Exchequer, as 'economic illiteracy'.
The tour of Britain by the all white South Africa rugby team (the Springboks), scheduled for November 1969 to January 1970, was an issue in the election. The Liberals said that if they were returned to government in the general election, they would not allow the tour to go ahead. The Conservatives said they would allow it. The National Party was in power in South Africa, with its policies of Apartheid, as in OTL.
The minimum voting age had been reduced from 21 to 18. On election day, 26 June 1969, polling stations were open from 7am to 10 pm. The first result was Exeter at 11.05 pm. It was held by the Liberals with their majority reduced from 14.0% to 9.6%. The Socialist Labour vote rose from 18.2% to 26.0%. The next result was Cheltenham where George Watson (Liberal) held the seat with his majority over Conservative up from 4.0% to 9.3%. Newcastle-on-Tyne Central was next. The Socialist Labour Chief Whip, Ted Short, was re-elected, but his majority fell from 34.7% to 31.2%, and the Tories fell from second to third place. Frank Allaun held Salford East for Socialist Labour. His majority over Liberal was up from 5.2% to 7.4%. There was a recount in the three way marginal of Salford West which the Liberals were defending, and was requested by them. The rumours from the count were that the Socialist Labour candidate was ahead by 40 to 50 votes.
The first Conservative gain from Liberal was Northampton. But the Liberals held the marginal seats of Guildford, Reading, and York against Conservative opposition. Fulham was the second Conservative gain from Liberal. The Tories held Cities of London and Westminster.