Or, Jesses realizes he's too far ahead of the people he intends to lead, and he advocates,
"BIG GOALS, MEDIUM STEPS"
And he talks about the slow and tragic erosion of middle-class jobs since the 1975 recession, and maybe from early '70s. In 1988, they'd still be plenty of people who'd remember the good economic days of the 1960s.
Especially if Jesse appeared on podiums with auto workers who lost jobs and maybe who really struggled to regain their share of the American dream, some successfully, and some perhaps not, and with persons who are of course black, white, Hispanic-American, Asian-American, Native American, etc. And he talks about,
"We Must Bend the Curve."
Jesse might do better than Dukakis.