How well does the "Atari Famicom" do in the USA?

http://arstechnica.com/gaming/2013/07/time-to-feel-old-inside-the-nes-on-its-30th-birthday/
The North American version of the console was beset by several false starts, to say nothing of unfavorable marketing conditions. A distribution agreement with then-giant Atari fell through at the last minute after Atari executives saw a version of Nintendo's Donkey Kong running on Coleco's Adam computer at the 1983 Consumer Electronics Show (CES). By the time Atari was ready to negotiate again, the 1983 video game crash had crippled the American market, killing what would have been the "Nintendo Enhanced Video System" before it had a chance to live.

Nintendo and Atari were supposed to work together in the American market. Atari killed the deal because they thought Nintendo was going behind their backs to work with Coleco instead. It wasn't true, but Coleco illegally showed Donkey Kong running on their system at just the wrong time and Atari thought they were being screwed. Basically, took last minute ASB-type stupidity to kill the deal.

Suppose it works out. Will the "Atari Famicom" be as successful as the OTL NES?
 
The main appeal of the Famicom/NES in the US was the fact that it was an "entertainment system", not a video game console. This was because of the Video game crash of 1983. Atari was a big part of that. So, I would imagine it having more difficulty because of that Atari connection. However, if they market it more as a home computer that can play games, maybe it could be as successful as OTL.
 
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