How could Red Scorpion become an other Timelines Rambo?

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How could Red Scorpion become an other Timelines Rambo?
With which POD could it become an multi million earning, 3 sequels and a akward cartoon show, movie.
 

The Vulture

Banned
A better advertising campaign, maybe? It's my understanding they counted too heavily on Dolph Lundgren's drawing power, but he wasn't as big of a name at the time.
 
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