August 12th, 1975 - Santa Barbara, California
The warm, pleasant Santa Barbara sun never beamed half as bright as Ronald Wilson Reagan did when in front of a camera. Born to visual communication it seemed, the former Hollywood actor and Governor of the Golden State relished every moment he could spend onscreen. It was via television that Reagan had first made waves in politics, speaking on behalf of Barry Goldwater during his quixotic quest for the White House back in ‘64, and it was television now that would beam Reagan’s smiling, optimistic face into the living rooms of millions of Americans across the nation.
For weeks now, the media had been in a frenzy trying to read the Gipper’s intentions. With President Ford floundering in the wake of the “Soviet Domination” comment, and Democrats lining up for a “golden ticket to the Oval Office” as one AP columnist put it, Reagan seemed to many the last potential wildcard in the race. “If President Ford is not defeated in his bid for the nomination,” one pundit predicted. “Then the Republican party can kiss any chance of victory goodbye next November.” Between the deep stain of Watergate and the recent bumbling around, the American people were losing any faith they may have had in their Commander-in-Chief. Sympathy too seemed to be drying up.
Conservatives in the party were not angered by this development. Indeed, they welcomed it. Never trusting Richard Nixon, and hoping to leverage the party’s current unpopularity against the establishment to demand change, the right wing of the GOP felt that at long last, after nearly forty years, the era of moderation in the Republican party was over. All that was required to complete their takeover of the dying husk of the Party of Lincoln was a leader, a figurehead to rally behind and lend their support to. Who better than the eternally sunny-faced, grandfatherly Reagan? He seemed the perfect combination of charisma, experience, and distance from Washington to project an image of change. For Reagan personally, ‘76 seemed like it might be his last chance to run.
Already 64 by August of 1975, Reagan was old by American political standards. If he somehow got elected against all odds the following November, he would be the second oldest President in American history, save William Henry Harrison, who was 69 at his inauguration. Given Harrison’s swift death from pneumonia after a mere 30 days in office, Reagan hoped to avoid such a comparison at all costs, and refused to make his age an issue in the campaign. To the Gipper, if he didn’t run in ‘76, he’d never get a chance to run again. Presidential greatness lay waiting for him in Washington, Reagan was convinced. He need only reach out and take it. A land of conservatives waited, calling for a check and a balance on the growth of federal power. He could be that check, he could stop the advance of the welfare leviathan.
With his wife Nancy beside him, the news crews informed Reagan that they were live and broadcasting. The former Governor, standing in front of his beloved Rancho del Cielo, began his announcement address. “Good evening, my fellow Americans. For weeks now, I imagine you’ve heard rumors that I may or may not be coming out of retirement to seek political office. I know in this age of mass media that it can sometimes be difficult to tell fact from fiction, but I am here now to clear the air and give you a definitive answer.” He paused to check that his notecards were in order. Silently, he thanked the Good Lord that they were. “First, allow me to speak on several of the issues facing this great nation of ours.”
“Our nation’s capital has become the seat of a buddy system that functions for its own benefits, increasingly insensitive to the needs of the American worker who supports it with his taxes,” Reagan said, settling into his groove. This type of evangelizing against the expansion of government had been a constant theme for him since his
Time for Choosing speech. “Today it is difficult to find leaders who are independent of the forces that have brought us our problems: the Congress, the bureaucracy, the lobbyists, big business, and big labor.”
“What’s more,” he added, donning his signature smile. “We have a President who doesn’t seem to own a dictionary. If he did, surely he would be able to tell that at present, Eastern Europe is
dominated by the Soviet Union, an evil empire entirely at odds with our way of life. Every day, international communism festers across the globe, quietly encouraged by the Soviet Politburo in Moscow and how does the Leader of the Free World respond? By slinking over to Helsinki and shaking Brezhnev’s hand.”
Reagan shook his head paternally while several in the assembled audience chuckled. “I believe it is time, my fellow citizens, to stand up and say ‘enough is enough’. It is time to reclaim our republic from the forces assembled against it, both at home and abroad. It is time to abandon the drudgery of our current situation and make America great again. It is for these reasons that I am proud to announce my candidacy for the Republican nomination to the Presidency of the United States of America…”
…
The polls which emerged following Reagan’s announcement showed a grim reality to the White House. Reagan was ahead of Ford by 40 percent to 32 percent among Republicans. Among independents, who would prove key to victory in the general election, Reagan enjoyed a narrow lead over the President as well, 27 percent to 25 percent. Chief of Staff Dick Cheney rubbed his eyes and paced around his office. He would have to call Lynne. That night was going to be another late one at the West Wing.