Fascism without Naziism

So I've recently had the thought, in a world where naziism never came to be or merely was an abortive political movement which faded into obsurity, what would fascism be like? How would it be viewed by the rest of the world, and would it be more or less successful?
 
As a political philosophy Fascism won't be as discredited without the atrocities (and defeat) of the Nazis. Could be a number of states today officially calling themselves Fascist. It wouldn't make a huge difference since a number of states are de facto Fascist anyway.
 
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