Well, I hope everyone's been having a good holiday so far. I know I've been enjoying my break and the chance to dig in on some writing again after a couple weeks of final papers and presentations eating all my time. Anyway, last week, we looked at the birth of commercial satellite television, this week we're looking at the vehicles to launch the next generation.
Eyes Turned Skyward, Part II: Post #17:
The first communications satellite, depending on your definition, was launched in 1958, with Project SCORE, 1960 with the Echo series, or 1962 with the first Telstar. For the first decade of spaceflight, they were an essentially governmental and experimental affair, with the only private involvement being in the construction of satellites, and then only for the Western world. Intelsat, an intergovernmental organization (in fact, its original name was "Inter-Governmental Organization") controlled international satellite communication, while only the Soviet Union had been building a domestic satellite network. It was not until the early 1970s, after the Syncom and Intelsat series of satellites demonstrated the viability of geosynchronous communications satellites, that commercial interest in them began to appear. After Canada built and launched the Anik series of satellites, designed to extend telecommunications to its thinly populated and barren north, so too did interest from other foreign nations with natural or financial barriers to telecommunications projects. A satellite was cheaper and more flexible than a submarine cable or a microwave repeater link, and far easier to put into place in many areas. For similar reasons, the military had been working on its own satellite communications network, although the utility of a satellite-based telemetry system, for communicating with satellites far away from any ground stations (such as spy satellites) offered its own attractions. Slowly, a small communications satellite industry was growing, spearheaded by the American firm Hughes.
However, there was one problem with satellite communications: launchers. Existing launchers were often unreliable, expensive, inflexible, overused by military and national concerns, or otherwise unsuited to the needs of satellite communication providers. The appearance of non-broadcast television was a complicating factor, as such outlets found satellites to be an efficient method of distributing their programs from a central studio to local cable distributors, as they generally had a much higher bandwidth than conventional microwave links and were capable of beaming multiple channels to a potentially huge number of ground stations simultaneously. At the same time, a number of firms had realized that private, intra-firm communications that had previously relied on conventional telephony, facsimile transmission, or similar processes, could be conducted more effectively, efficiently, and securely by satellite. Together, these were driving satellite demand even faster and higher, making the shortage of launchers increasingly critical to multiple businesses. A canny investor looking at the situation might very well wonder why he (or she, although few of the canny investors of those days were female) couldn't make a buck or two by developing a new method of launching satellites. Combine that with the layoffs which plagued the American aerospace industry throughout the 1970s, providing cheap, experienced, and often eager labor, and you have all the makings of a space launch boom.
Indeed, dozens of companies were founded and attempted to carve out a significant share of the launch market during this time. Almost all of them collapsed upon realizing there was a lot more to rocket science than just new, clever ideas; and even if it wasn't that, the recession of the early '90s put paid to most of the firms that had survived up to that point, leaving only a few scarred survivors. One of the most prominent failures was Gary Hudson's American Space Launch, Inc. A proponent of Single Stage To Orbit launch vehicles, he enthusiastically recapitulated ideas that had originated with Phil Bono in the 1960s that (according to fans) would lead to a revolution in space launch. Skeptics pointed to numerous technical difficulties in the concept, but in the end it was his own inability to either fund the firm himself or attract investment that doomed the company. Perhaps with the resources of NASA or Boeing behind him, or a substantial personal fortune, he would have succeeded, but as it was he went down as just one of the most well-known of the many failures of the era. By 1990, American Space Launch had completely collapsed, with Hudson becoming almost a messianic figure for a certain part of the space enthusiast community.
Another significant player, all the more so for being from perhaps less entrepreneurial Europe, was Lutz Kayser. As early as 1975, he had founded Orbital Transport und Raketen AG, usually just OTRAG, with (like Hudson) a revolutionary new approach to space launch. Unlike Hudson, rather than use a technologically advanced and capable system, such as SSTOs, he went with the simplest possible approach, clustering cheap pressure-fed modules to build satellite launch systems. While a technically feasible approach--indeed, American Launch Services, by far the most successful of the '80s insurgents, used a similar system except with retired Minuteman I stages instead of customized liquid modules--and far from lacking funding, OTRAG ended up collapsing as a result of Kayser's poor political decisions and the political landscape of 1970s Europe. Kayser's decision to test the rocket in Zaire and later in Libya awakened the opposition of many who had no desire to see two brutal African dictators gain long-distance rocket technology, while his status as a German citizen and OTRAG's foundation in Germany led to fears (which seem quaint and ludicrous today, but loomed large at the time) of Germany again threatening Europe with missile technology, leading the Soviet Union, Britain, and France to pressure Germany into removing its support for the project, causing OTRAG's effective collapse by the mid-1980s. More conspiracy-minded observers have also cited the difficulties then being experienced by Europa in garnering business, especially from outside Europe itself, in OTRAG’s failure. Hampered by a bureaucratic management and political disputes between ESA member states, especially Britain and France, the argument goes, Europa was never going to be an effective commercial launch vehicle the way some, mostly French, individuals desired. However, OTRAG, founded by an entrepreneur and not burdened by policies such as “geographic return” and governmental bureaucracy, posed a particular threat to dreams of Europan commercial success. Thus, France in particular, heavily invested in Europa’s success, organized a coalition of opposition to Kayser which eventually brought him down.
One of the few survivors of the era, American Launch Services, Inc. became the only insurgent to offer full-scale orbital launch services with its flagship vehicle series, Caravel. Named after the capable but relatively small vessels that served as the vanguard of European exploration during the 16th and 17th centuries, like its namesake Caravel was hoped to be the precursor to humanity's expansion into space, although less capable than its larger siblings. During the early 1970s, the Air Force's first-generation solid ICBM, the Minuteman I, had been phased out in favor of the Minuteman II and Minuteman III, but rather than being destroyed the solid rocket motors that powered the missile were put into storage. Influenced by Lutz Kayser, in 1979 ALS proposed to use these missiles, together perhaps with the solid rocket upper stages developed for the Delta in previous years, to launch payloads into space. A single vehicle or small cluster could be used for sounding rocket or microgravity research purposes, while a larger cluster, equipped with an upper stage, could launch satellites into orbit. After garnering the interest of NASA, newly interested in privatization during the Reagan years, ALS was able to begin testing its vehicle concept in the early 1980s. While the maximum payload size was not large--the largest Caravel variant could lift less than 3 tons into orbit--the small satellite market quickly proved to be dramatically underserved commercially. With the working out of Caravel’s bugs in the late 1980s, NASA quickly became a major customer, both for orbital and suborbital launches. Often, the microgravity environment on board an ALS rocket would be superior to that on board NASA's "Vomit Comet," with several minutes of continuous exposure being typical, while at the same time costing less. Similarly, the larger clusters filled a payload gap between NASA's very small Scout booster and the much larger and more expensive Delta 4000, allowing an innovative range of low-cost Explorer payloads to be flown which otherwise would never have seen the light of day. ALS also built the first commercial spaceport in the world, with their launch facilities on Matagorda Bay in Texas seeing multiple launches per year and becoming a favored launch site for other private launch concerns, eager to avoid the bureaucracy of Cape Canaveral or Vandenberg.
Undoubtedly, however, the most important player to enter the launch market in the 1980s was Lockheed. Coming off of the relative success of its L-1011 TriStar airliner, in the early 1980s Lockheed executives saw an even better potential market opening up in space launch. Unlike most of their competitors, their goal was nothing less than a full frontal assault on the major launch providers of the time, a mix between semi-governmental United States launches and haphazardly organized Europa flights. Their opportunity came when Martin, desperately (and ultimately unsuccessfully) attempting to beat off a hostile takeover attempt from Bendix Corporation, offered their entire Titan production line for sale. Seeing an opportunity to branch into the launch business, Lockheed snapped it up, quickly turning around and persuading the Air Force to allow them to use existing Titan facilities at Cape Canaveral for commercial services. The new Lockheed Astronautics division, a merger of the newly acquired Titan division and earlier Lockheed space enterprises, quickly set to with a will trying to find customers for Commercial Titan, and just as quickly found them. Unlike its main competitors, the Delta 4000, Atlas-Centaur, and Europa, Commercial Titan was only lightly burdened by government management, meaning that commercial customers found themselves first in line, not last as at McDonnell Douglas or when trying to persuade the Europa consortium to allocate a flight[1]. Furthermore, Lockheed Astronautics could offer a "complete package": order a satellite and its launch, and you only have to deal with one contractor, Lockheed itself. Titan for the launch vehicle, Agena for the upper stage and satellite bus, and the experience of Lockheed in managing most of America's spy satellites allowed them to offer a highly integrated and less expensive package than their competitors. Their low prices were also aided by the Air Force's own indirect subsidy to Lockheed, guaranteed due to the national security importance of Titan and Agena until the introduction of Saturn Multibody and the full retirement of the large spy satellites designed for the old booster[2]. Between low initial prices and good service, Lockheed quickly captured nearly half of the commercial launch market, with the remainder roughly evenly divided between Europa and the Delta 4000, and even began to challenge Hughes in the satellite development business. In 1989 it attempted to purchase Hughes--now the Space Division of Ford-Hughes Aircraft Corporation, a subsidiary of Ford since it had purchased Hughes from the Howard Hughes Medical Institute following Hughes' death[3]--but was blocked by regulators concerned about Lockheed dominating the satellite market. Nevertheless, Lockheed had gone from a nobody to a major operator in the launch business in less than ten years, along with growing an increasingly large and important satellite production line. If American Launch Services was the most important of the new corporations, then Lockheed was by far the most influential of the previously existing major aerospace firms by the end of the decade, at least in the space launch business.
[1]: No Arianespace here! The French want to reorganize the business on commercial lines (they did OTL), but the other major ESA members aren’t as interested in it, especially Britain, which has prevented it from actually happening. With the experience of several years of development, too, the business case for space launch looks more doubtful than IOTL, so the French are more invested in commercializing the existing program than in starting a new one. However, the attitude in Britain towards privatisation may be changing...
[2]: IOTL, recall, KH-9s and KH-11s were launched by Titan into the late 1980s despite the introduction of Shuttle, which was supposedly going to take care of those. Of course, that was largely because Shuttle could not lift those satellites into their desired orbits without the Vandenberg launch site, which was never used. Still, it would be prohibitively expensive to recertify satellites designed for Titan launch to Saturn launch, so the Titan has a few years left in it after the buyout taking care of older satellites.
[3]: OTL, Hughes was bought by GM, and Ford was one of the unsuccessful bidders (this means that GM was briefly the largest manufacturer of satellites in the world). Just a small butterfly showing up now.