What if Orwell had decided to name the ruling ideology of Oceania not Ingsoc but Newlab--short for New Labour? This would actually make sense on a number of different levels. "Newlab" would correspond to "Newspeak" for example. Orwell was of course a supporter (though sometimes critical) of the Labour Party, and he could make clear that this *new* Labour was something different from the traditional Labour Party he and other "oldthinkers" supported. In any event, it will make it a bit difficult for Tony Blair to talk about New Labour a few decades later...