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Reading recently about the travails of Hupp. Among the interesting items: a proposal for a front-wheel drive Hupp & a Willys 77-based Hupp, as well as the famous Skylark.
The company ran into trouble thanks to (among other things...) the screwing around of Archie Andrews (not this one).
It made me wonder: could Hupp have survived? Given a Willys-based model (my preference, with FWD, like the 810)... How early would that project have to have begun?
Could, indeed, Hupp have attracted Gordon Buehrig as chief designer, instead of Ray Loewy? Would a Willys-based 810-ish Hupp have saved the company, had Andrews been given the boot?