DBWI: 25th Anniversary of The Re-Birth of Atari.

Today marks the 25th Anniversary of the release of, unquestionably, the two machines that pulled the video game industry out of the toilet they were in after the Great Video Game Crash of 1983: The Atari 7800 Pro System and The Atari 130 XE home computer.

The impact these two systems had on the industry cannot be understated. Sales had been sluggish to crappy since summer of 1983. There was a bit of a spike around Christmas that year when Commodore price dumped in an attempt to kill Texas Instruments TI/99. (Irony being, Texas Instruments is still around and Commodore's been dead as fried chicken since '93, but I digress.)

Atari rolled out the 7800 and 130 XE in a big media event that was covered by a number of high profile media outlets (the two most important of which were probably MTV and Nickelodeon who both covered the event live in real time on their networks.) and showed the world Atari was far from dead.

I was only seven at the time, but all it took was one look at the graphics and sound on the demos of the Gauntlet and Marble Madness home ports and I was begging my parents literally 'til Christmas to buy me one. (They bought my sister and I an XE, which was just as good; fully compatible with the 7800 cartridge based games and capable of supporting a disk drive which opened the doors to some of the greatest games of the 8 Bit Era to me.)

The resolution of the graphics displays that the MARIA chip produced made competing 8 Bit machines, including the later NES and Sega Master System look weak by comparison. (Nintendo survived on it's library alone NES-heads, and you KNOW it!) Couple that with the AMY sound chip...is it any wonder the 7800 sold a million units by Christmas that year?

It was brilliant. Remember the launch titles?

Show me a better launch title line up than the 7800 (with the possible exception of the original Atari Matrix back in 1994)!

You can't.

Gauntlet, Marble Madness, Spy Hunter, Cloak and Dagger (only took them how long to release it? Worth it though:cool:), Pole Position 2, Superman: The Man of Steel, Gyruss, Ultimate Berserk...and that was just Atari Games offerings! (Sorry, I wasn't impressed with Super Breakout or Deluxe Asteroids)

Activision had HERO, Dreadnought Factor, Zone Ranger, Zenji and the special "Adventurer's Edition" of Pitfall 2 (with the bonus cavern unavailable on any other system's port.) all ready to go. Nintendo released Donkey Kong (best home port of that particular game, IHO) Donkey Kong Jr., Popeye, Mario Brothers, Donkey Kong 3 and in one of it's biggest mistakes, the 1984 arcade smash Punch Out!. (The original arcade version, not that piece of junk they released four years later for NES with Mike Tyson's name on it.)

Sales were so brisk, it sent the third party publishers into overdrive to keep up with demand for ports of their earlier catalog for the new machines as well as encouraging further development of new titles.

Hell, the 128K (I laugh when I think about how that was considered a lot of memory) 130 XE was pretty much THE machine that made EA what it is today.

Put it this way: If it weren't for all those XE owners snapping up copies of The Bard's Tale (BT2: The Destiny Knight was the best) and Wasteland (Wasteland 3: Fallout takes the prize here) trilogies, along with games like Ultimate Wizard, Mail Order Monsters, Legacy of The Ancients and Skate or Die, where would EA be today? (Not to mention what the release of the ST the very next year and the STX console in '89 did by opening the floodgates for the Madden and NHL Hockey franchises)

Hell, Activision would have buried them back then. More people owned consoles than computers and back in the 80's EA was a computer game publisher. If the XE hadn't sold as well as it did, EA would have been toast.

It wasn't just a victory for Atari and home gamers everywhere, it was the beginning of the REAL Console Wars, as it's sales and success were all the proof Nintendo and Sega needed to see a fertile market for competition in North America. A year later, the NES and Master System's were in the stores and the Big 3 were at war trying to one up each other for the next 10 years. (Until Sony knocked off Sega as #2 in the market in 1996...)

Maybe I'm showing my age, reveling in such a seemingly insignificant date for Wii gamers and X Box gamers and you remaining 9 PS3 owners or you younger kids who don't remember a time when Atari was actually in danger of going under and Microsoft was just a company that made crappy OS's and Sony was just the king of home electronics, but I don't care.

Those of us who were around and remember know that 25 years ago today: Modern gaming was born.:cool:
 
Being a 16-Bit era Atari fan, I'm looking forward to hearing more about how the ST and STX(!) differ from the OTL versions. Is this going to be another Jay Miner designed machine more like OTL Amiga? :D
 

Thande

Donor
I wonder what this will do to the Anglo-European front of the console wars, where the (OTL) Atari ST did quite well against the Amiga, and the Sega Master System stood up quite effectively to the NES.
 
Part of Atari's rebirth has to be attributed to the merchandising and marketing of its titles for films and movies. Certainly, you don't have to be a Robot Chicken (TOON-TV) to remember such films as Space Invaders (1986) directed by John Carpenter and starring Kurt Russell. There was also the film Yar's Revenge (1987) starring Sting and "Ravishing" Rick Rude...

I remember watching those fiilms at U.C. Berkeley in a drinking game...
 
I'm sufficiently not one that I don't recognize the PoD. I always find it helps to label it to help your (more ignorant) readers follow along.

There's a few of them:

Rather than push on with their catastrophic course in the wake of the twin 5200/1200XL disasters in Spring/Summer 1983, (The 600/800XL debacles and all the other vaporware that never came to be) Warner Communications instead does a re-organization of Atari instead:

A. A total halt of production of 800 Home Computers and 2600 consoles as well as pulling the hardware from the shelves.

B. A total recall and rebate program for 5200 Super System consoles and 1200XL home computers.

C. A total re-organization of Atari Inc. with more input by the engineers and developers as well as contracting Jay Miner's Hi-Toro Labs to continue development of a next generation 16 bit home computer. (OTL's Amiga)

D. Retention of the AMY sound chip team. (OTL, during the Tramiel purchase and re-org, the AMY chip was finished and ready and reportedly made Commodore's SID sound pathetic by comparison. Problem was, Tramiel sacked a number of developers and labs...including the entire AMY team...which left Atari with an incredible chip that nobody in the employ knew how to program.)

E. Consolidation of the console and home computer design labs into one unified project lab for purposes of full compatibility between the 7800 and 130XE home computers.

F. Abandonment of the "console that becomes a computer" concept, freeing up resources for the development of the new system and without forcing the addition of hardware to the system for unnecessary peripherals while computer development focuses directly on the XE.

G. The coupling of the new MARIA graphics chip (by far the most capable 8 bit graphics processor ever to reach market OTL) with the AMY sound chip on functionally identical boards of two versions: A 7800 board and a 130 XE board, the differences being memory slotting on the 130XE (128k as opposed to the 7800's 4k), and the necessary control chips to handle computer peripherals (keyboard interface, disk drives, printers, etc...) installed on the larger XE board but being functionally the same (layouts and addresses, BIOS, machine language, etc...) for full compatibility.


Figure, the re-org and re-tooling of Atari Inc. takes about a year, but at the same time, their clearing out the old hardware and software taking it out of circulation, issuing rebates to 5200 and 1200XL buyers who got burned by those hunks of crap...OTL the 7800 Pro System was actually launched in spring of 1984, but with all the old stuff on the shelves being sold at a basement price and the sale of Atari to Trameil (who yanked the system from stores before it even got a chance to sell) plus necessary time for the XE team to get the machine ready for a launch that's about a year (give or take a few months) sooner than OTL.

They have to get the 800 and 2600 stuff out of circulation before all else. This is an imperative. If those machines stay on the market, people buy those at rock bottom discounts rather than purchase the new products.

I had the idea of a "Trade In and Trade Up" program where 2600 and 800 owners could trade in their hardware (and select software) for the new systems and software conversions, but that might bust the whole division before it has a chance to turn a profit on the new products so, figure the 1200XL and 5200 consumers get vouchers that replace their hardware and, in the case of 5200 owners, replaces their software.

The demos at the 1984 North American Consumer Electronics Expo would have been way too tasty for third party developers to lay off the new systems (MARIA's displays and AMYs sound would have had developers drooling.) which would have had a ready supply of third party support when they launched.

The implications for the ST, with Miner's exquisite architecture and chips (as well as AMY driving the sound) and the "Full compatibility" policy between computer and console would have produced an ST that out performed both OTL's ST and Amiga and the STX (a name I created myself for the hypothetical 16 bit system) would probably be a refined and better marketed cart driven version of OTL's Amiga CD 32 console, except 4 years sooner to compete head to head with the Sega Genesis in for Christmas 1989.

Hope I cleared some stuff up.

I thought I finally got a DBWI right...back to the drawing board.:(
 
I thought I finally got a DBWI right...back to the drawing board.:(
Don't beat yourself up, this place is as hit-and-miss as they come. It's not a topic I know enough about to comment on, but you get points for not doing one about a war or a US presidential election.
 
Part of Atari's rebirth has to be attributed to the merchandising and marketing of its titles for films and movies. Certainly, you don't have to be a Robot Chicken (TOON-TV) to remember such films as Space Invaders (1986) directed by John Carpenter and starring Kurt Russell. There was also the film Yar's Revenge (1987) starring Sting and "Ravishing" Rick Rude...

I remember watching those fiilms at U.C. Berkeley in a drinking game...

I may be showing my age here, but they had this tie in with Burger King, think it was early 1985 or so, where you got "points" with every Whopper or Whopper Jr. purchase towards the purchase of a new game; and not just the old system conversions, the new stuff. It was limited to Atari Games carts, but with the way my dad used to put away the Whoppers back then, my sister and I got both Gauntlet AND Superman: The Man of Steel with the points he racked up.

Good times.

That's another oft overlooked instant tie-in that gave them a treasure trove of great games: Warner Communications ownership of DC Comics. S:TMoS and especially Batman: The Dark Knight in 1985, were blockbuster titles that raked in tons of cash for Atari and launched series that (more often than not) have been must haves.

Their deal with Lucas Films didn't hurt either, as the Indiana Jones trilogy and Star Wars coin-op conversions were blockbusters in their own right...AND killer games.:cool:
 
I may be showing my age here, but they had this tie in with Burger King, think it was early 1985 or so, where you got "points" with every Whopper or Whopper Jr. purchase towards the purchase of a new game; and not just the old system conversions, the new stuff. It was limited to Atari Games carts, but with the way my dad used to put away the Whoppers back then, my sister and I got both Gauntlet AND Superman: The Man of Steel with the points he racked up.

Good times.

That's another oft overlooked instant tie-in that gave them a treasure trove of great games: Warner Communications ownership of DC Comics. S:TMoS and especially Batman: The Dark Knight in 1985, were blockbuster titles that raked in tons of cash for Atari and launched series that (more often than not) have been must haves.

Their deal with Lucas Films didn't hurt either, as the Indiana Jones trilogy and Star Wars coin-op conversions were blockbusters in their own right...AND killer games.:cool:

Well there were some really strange options for films as well. Remember when they had Cyberball 2072 (2002) starring Chris Klein, LL Cool J, and Rebecca Romijn? Or worse yet, who here remembers the film Joust (1987) starring Michael Dudikoff and Louis Gosset Jr., as the ostrich-riding knights. Both films were famous for how "awesomely" bad video-game adaptations could get.

(OOC: Both are actual games from Atari of the 1980s)

Then again, who would have guessed that in 1985, we would be obssessing over old franchises like GoBots: The Movie (2007) directed by Michael Bay? or watching the "re-imagining" of Buck Rogers in the 25th Century (2009)?
 
Well there were some really strange options for films as well. Remember when they had Cyberball 2072 (2002) starring Chris Klein, LL Cool J, and Rebecca Romijn? Or worse yet, who here remembers the film Joust (1987) starring Michael Dudikoff and Louis Gosset Jr., as the ostrich-riding knights. Both films were famous for how "awesomely" bad video-game adaptations could get.

(OOC: Both are actual games from Atari of the 1980s)

Then again, who would have guessed that in 1985, we would be obssessing over old franchises like GoBots: The Movie (2007) directed by Michael Bay? or watching the "re-imagining" of Buck Rogers in the 25th Century (2009)?

Buck Rogers...one of Sega's finest offerings for any Atari system.

Also, it's last before the North American release of the Master System in '85.

That was one of the things that sucked about The Console Wars; exclusivity of certain games to certain systems.

Fortunately, Nintendo and Sega entering the console market opened the flood gates for third party publishers, both here and abroad.

How many people in North America had heard of Capcom or Konami before the NES and Master System were released in North America? Made Activision better for it. Finally gave them sustained competition for console games.
 
Then again said:
GoBots: The Movie[/U] (2007) directed by Michael Bay? or watching the "re-imagining" of Buck Rogers in the 25th Century (2009)?


I'm not a huge fan of the "new" Buck Rogers, but it was worth it to see "Twiki" get deep fried in the pilot (I HATE cute robots).

Looking forward to JJ Abrams' Flash Gordon next month. I'm so glad that he decided to do that instead of Star Trek... (shudders...)
 
Yeah, if it doesn't apply to the topic of video gaming, perhaps you guys can make your own thread to discuss alternate movie franchises?
 
I realize this is supposed to be alternative time line material, but some of the proposed material was actually happening in OTL, or is based off a missconcpetion.

There's a few of them:

Rather than push on with their catastrophic course in the wake of the twin 5200/1200XL disasters in Spring/Summer 1983,

Actually, the 1200XL debacle caused them to reignite their research and start investing a lot more in to next generation tech. I wouldn't call that a catastrophic course - that course was in regards to Warner, and their continued meddling in Atari's management and projects. Which ultimately lead to the problems in the console portion of consumer that sunk the company.

(The 600/800XL debacles

What 600/800xl debacles?

Warner Communications instead does a re-organization of Atari instead:

That's the part of the OTL - it actually was happening via new CEO Jim Morgan who was in the process of reorganizing everything when Warner sold it out from under him.

C. A total re-organization of Atari Inc. with more input by the engineers and developers as

As stated above, that's what was already happening, as part of NATCO.

well as contracting Jay Miner's Hi-Toro Labs to continue development of a next generation 16 bit home computer. (OTL's Amiga)

Would never have been needed, they already had an Advanced Engineering Group doing next generation work on 68000 based machines, custom chip sets, and more. The OTL Amiga was just another system and chip set to add to the bunch.

D. Retention of the AMY sound chip team. (OTL, during the Tramiel purchase and re-org, the AMY chip was finished and ready and reportedly made Commodore's SID sound pathetic by comparison. Problem was, Tramiel sacked a number of developers and labs...including the entire AMY team...which left Atari with an incredible chip that nobody in the employ knew how to program.)

Actually a lot of those people didn't want to stay or had already left before the purchase (such as Alan Kay).


E. Consolidation of the console and home computer design labs into one unified project lab for purposes of full compatibility between the 7800 and 130XE home computers.

All part of NATCO. It was considered a mistake that the Computer and Consoles were separate divisions, and should have been managed together.

G. The coupling of the new MARIA graphics chip (by far the most capable 8 bit graphics processor ever to reach market OTL) with the AMY sound chip on functionally identical boards of two versions: A 7800 board and a 130 XE board, the differences being memory slotting on the 130XE (128k as opposed to the 7800's 4k), and the necessary control chips to handle computer peripherals (keyboard interface, disk drives, printers, etc...) installed on the larger XE board but being functionally the same (layouts and addresses, BIOS, machine language, etc...) for full compatibility.

Already being done in the Gump and Rainbow projects, with Rainbow being much more capable than MARIA actually.



OTL the 7800 Pro System was actually launched in spring of 1984, but with all the old stuff on the shelves being sold at a basement price and the sale of Atari to Trameil (who yanked the system from stores before it even got a chance to sell)

Never happened, all the product put out in the test market was allowed to sell. All projects were frozen for a month to figure out between Warner and the new Atari Corp., who owned what, who was liable financially for what, etc. The 7800 was not started up again right away because there was an outstanding payment to GCC over the MARIA chip. Warner and Jack had to work out who was liable for it, and it wound up being Jack paying it the next spring. Work started up and came to a head under pressure from Warner that Fall, and it was released again in January of '86.

And actually, initial reviews of the 7800 at the Summer '84 CES were not good.


Marty
 
***Snip***


Marty

The only part I found surprising about all of that was that Warner was actually trying to fix things before they dumped it.

This is the same company that managed to run Time and CNN into the ground...I simply never give them that much credit usually.

Just the one question:

If Warner went through all that trouble, to re-org and get everything into some semblance of a competitive company, why didn't they make the full turn around and either keep it, or flip it for way more than they got from Tramiel?
 
The only part I found surprising about all of that was that Warner was actually trying to fix things before they dumped it.

This is the same company that managed to run Time and CNN into the ground...I simply never give them that much credit usually.

Just the one question:

If Warner went through all that trouble, to re-org and get everything into some semblance of a competitive company, why didn't they make the full turn around and either keep it, or flip it for way more than they got from Tramiel?

Warner wasn't trying to fix it, Jim Morgan the new CEO of Atari Inc. was. Warner had their own agenda, and after bringing in an advising firm in January of '84 to evaluate what to let go of subsidiary wise (don't forget they had a lot of other companies under the umbrella besides Atari), started looking for people to buy it. Morgan had no idea, and started a reorganization process that was in full swing by the end. To the point of he was signing up employees to be part of the new NATCO format. He had no idea what Warner was up to until they called him in towards the end of the negotiations with Tramiel. A bunch of the employees who had signed up for NATCO actually launched a lawsuit -

http://www.atarimuseum.com/ahs_archives/archives/pdf/misc/natco_suit.pdf

As far as for why Warner went with Tramiel, they (Warner) were suffering massive losses daily. They just wanted to get it off their hands, and Jack was the first one to come along and offer to take all the debt with him. He bought the Consumer Division, which included facilities, manufacturing, and distribution besides all the properties, all for no money down. Just stock (which would be Warner stock in a new company, a 32% stake) and promisary notes, and the debt ($240 million). He did not buy the company itself as is often reported. Those properties and such were then folded in to TTL and used to form Atari Corporation. He managed to get rid of all the debt and put the company in the black by '86-'87, which was an amazing feat.
 
Warner wasn't trying to fix it, Jim Morgan the new CEO of Atari Inc. was. Warner had their own agenda, and after bringing in an advising firm in January of '84 to evaluate what to let go of subsidiary wise (don't forget they had a lot of other companies under the umbrella besides Atari), started looking for people to buy it. Morgan had no idea, and started a reorganization process that was in full swing by the end. To the point of he was signing up employees to be part of the new NATCO format. He had no idea what Warner was up to until they called him in towards the end of the negotiations with Tramiel. A bunch of the employees who had signed up for NATCO actually launched a lawsuit -

http://www.atarimuseum.com/ahs_archives/archives/pdf/misc/natco_suit.pdf

As far as for why Warner went with Tramiel, they (Warner) were suffering massive losses daily. They just wanted to get it off their hands, and Jack was the first one to come along and offer to take all the debt with him. He bought the Consumer Division, which included facilities, manufacturing, and distribution besides all the properties, all for no money down. Just stock (which would be Warner stock in a new company, a 32% stake) and promisary notes, and the debt ($240 million). He did not buy the company itself as is often reported. Those properties and such were then folded in to TTL and used to form Atari Corporation. He managed to get rid of all the debt and put the company in the black by '86-'87, which was an amazing feat.

Such a tragedy.

If they'd just given Morgan some time, he probably could've turned it around and avoided the morass that led to the drop off in software support for the 800XL.

I had an 800XL and it was a good machine, great graphics, sound, etc... and one of the things that frustrated me to no end was watching less capable machines (C64, Apple IIe, etc...) getting titles published for them and thinking about how much better those games would have been on the 800XL.

Not being able to purchase Bards Tale or Wasteland, for example, for 800XL (or any other Atari machine) was a big disappointment for an Atari owner.

What I meant by debacle in the earlier post was the fact that they even bothered to make a 600XL in the first place. Memory price at that point had dropped to the point that there was no reason to waste resources on an underpowered 600XL that could have been committed to design (the 800XL got a good layout, but it could have been better; independent cursor keys, function keys, things like that, maybe make it a little faster and either 128k out-of-box or expandable to 128k, etc...) development, marketing and support for the 800XL and it's peripherals.

Ah well...whole point of this board is "What might have been"...Atari is a big "what might have been" for me.

Thanks for the info and clarifications.:)
 
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