Thankfully, terrorists have little or no imagination. Nearly every attack in the UK has been in London or in another big city. You could get a lot more 'terror' by going to a smaller town further away from the large cities, but still one that has enough people to kill to make a statement. I can think of plenty large towns where a 7/7-type op could provide a big death toll and shock a lot of people from the 'it won't happen here' mindset.