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As I see it the crisis that resulted in WW1 need not have had that outcome.
Pretty well everyone was outraged by the murder of the Archduke and his wife (and rightly outraged)
Elements in the Sebian state had some culpability
The Serbian state should have been hurt hand humiliated but not ceased to exist
Now in OTL the Austrian and German leaderships seem to have been glad of a chance for war.
I am wondering whether a lot of media coverage saying that the Balkan wars were trully awful (which I suspect could have been provided without any actual lies) maybe the idea of war might have been scary