September 13, 2004-The following is taken from an article in Forbes, entitled "How Springbok Changed The Music Industry."
"I think that what Springbok, and Exploitation Records in particular, has done has made things far less stressful and and acrimonious," Irving Azoff, who is a key player in the organization, states firmly. The massively successful manager (who has managed The Eagles (as well as the solo careers of Don Henley, Glenn Frey and Joe Walsh), REO Speedwagon, Journey, Lindsey Buckingham, Dan Fogelberg, Jennifer Lopez, Christina Aguilera, Sammy Hagar (until after the drama-filled Best Of Both Worlds tour with Van Halen, after which he split from the Red Rocker to manage Van Halen itself), Meat Loaf, and Nirvana; and who also managed MCA Records in the '80s before moving to Warners and founding Giant Records in the '90s), best known as being described by Don Henley as "our Satan", gives a "cat who ate the canary" smile as he talks. "A precedent was set. Every artist on the roster has artistic freedom, with the potential to earn the right to not have their albums rejected by the label. They have full ownership of their masters and timely and equitable royalty payments. The label treats each act and their release as a priority, with full connections to radio stations, MTV, VH1, and all the possibilities that the Internet has provided. You have to spend money to make money, and give the artists plenty of rope, including raises. Because it's the long-term revenue streams that matter most, not the money that comes in immediately."
Azoff chuckles a little. "For too long, the labels and the executives that run them have been guilty of shortsightedness, continual laziness in wanting to repeat formulas, and milking every last cent out of their acts, without regard to the future. And without Springbok, that paradigm was never going to change. Because it's not just gaining all the acts we can that gives us joy. It's getting all the other labels, major and indie, to wake up and smell the coffee at last. I can say that our poaching of so many legacy acts and giving them a new lease on life did the trick. Because now, you have Sony, UMG, WEA, Disney and indies like Sanctuary, Frontiers and Edel AG sweetening the pot to their remaining artists so that they wouldn't jump ship and come to us. Because of that, we have almost eradicated litigation in that sector, and ensured that the coffers of the industry will always be nice and fat."
Besides the recent purchases of two old independent labels to add prestige and assets to the company, as well as being the first new label (besides Jimmy Buffett's Mailboat Records) to retail directly to consumers without a third-party distributor (such as how the Disney-owned Hollywood Records is distributed via UMG), Springbok/Exploitation recently created a special advisory board in which many of the leading managers in the music industry today, regardless of whether or not any of their clients are signed to Exploitation Records, can get together and discuss new developments and use each other's clout to their advantage. Besides Azoff and Springbok figure Jerry Weintraub (who besides his legendary film production credits also managed John Denver and The Carpenters, and helped book Frank Sinatra and Elvis Presley's performances), the advisory board is filled with many notable managers, including:
-Howard Kaufman, once Azoff's lieutenant in the '70s, but later created his own agency with some of Azoff's clients, and manages the likes of Aerosmith, Stevie Nicks and Michael Jackson currently
-John McClain and Dieter Weisner, other members of Michael Jackson's management team
-Ray Danniels, longtime manager of Rush, and previously also managed Extreme and Van Halen during the '90s
-Larry Rudolph, manager of Britney Spears
-Punch Andrews, longtime manager of Bob Seger and now also manages Kid Rock
-Allen Kovac, manager of Meat Loaf, Richard Marx, Yes, Blondie, Deborah Harry, Hanson, Ashba and Motley Crue
-David Sonenberg, manager of Meat Loaf's famed collaborator Jim Steinman, and also manages the likes of Joan Osborne, The Spin Doctors, The Fugees and Wyclef Jean
-Jerry Heller, hip-hop manager who cut his teeth with N.W.A.
-Roger Davies, longtime manager of Tina Turner and Janet Jackson, former manager of Olivia Newton-John and also currently manages Cher and Pink
-Merck Mercuriadis, current manager of Elton John and Guns N' Roses
-Andy Gould, manager of Rob Zombie and co-manager of Guns N' Roses and Pantera
-Walter O'Brien, manager of Pantera and related side projects Down, Superjoint Ritual and Damageplan
-Jim Beach, longtime manager of Queen, even after the death of Freddie Mercury
-Sandy Gallin, former manager of Cher and Michael Jackson in the late '80s and early '90s, manager of Dolly Parton and partner in their production company Sandollar Productions, responsible for Buffy the Vampire Slayer
-Rene Angelil, manager and husband of Celine Dion
-Elliott Roberts, founder of Asylum Records with David Geffen in 1970, former manager of Jackson Browne, Tom Petty, Bob Dylan, and Talking Heads, and longtime manager of Neil Young, Joni Mitchell, Tracy Chapman and The Cars
-Jeff Rosen, current manager of Bob Dylan
-Richard Bishop and Seppo Vestrinerien, former managers of '80s glam metal band Hanoi Rocks, whom Exploitation Records has recently signed with hopes to make the reformed band finally break through in North America
-C.M. Murphy, manager of Australian band INXS
-Guy Oseary, manager of Madonna and partner in Maverick Records
-Paul McGuinness, longtime manager of U2, as well as PJ Harvey
-Frank DiLeo, former manager of Michael Jackson and Madonna
-John Silva, once Nirvana's main manager in Gold Mountain Entertainment, but still part of their management team
-Danny Goldberg, once Silva's partner in Gold Mountain, and previously cut his teeth being North American manager for Led Zeppelin and The Allman Brothers Band
-Steve Stewart, longtime manager of Stone Temple Pilots
-Peter Mensch and Cliff Burnstein, heads of Q Prime, management branch for Metallica, The Smashing Pumpkins and Red Hot Chili Peppers
-Doc McGhee, manager of Kiss, Scorpions, Hootie & the Blowfish, and Skid Row, former manager of Motley Crue and Bon Jovi
-Susan Silver, manager of Soundgarden and Alice in Chains
-Phil Ehart, drummer and manager of Kansas
-Bud Carr, former manager of Kansas until 1989
-Joe Rascoff, business manager for The Rolling Stones
-Joyce Smyth, lawyer and manager for Mick Jagger
-Jane Rose, Keith Richards' manager
-Lee and John Eastman, manager and lawyer for Paul McCartney, also father and brother of his wife, Linda
-Danny Sugerman, manager of The Doors as a brand since the death of Jim Morrison and manager of the new live version, The Doors of the 21st Century
-Bill Curbishley, manager of The Who and Roger Daltrey's solo career
-Richard Flanzer, manager of Jackson Browne and former manager of Roger Daltrey
-David Spero, former manager of Michael Stanley and Joe Walsh, manager of Cat Stevens/Yusuf Islam and Dave Mason
-Tony Smith, manager of Genesis and the solo careers of Phil Collins, Tony Banks and Mike Rutherford
-Anita Camarata, credited as manager of the Sex Pistols as a brand, and personal manager of Steve Jones
-Sharon Osbourne, wife and manager of Ozzy Osbourne as well as manager of Black Sabbath
-Wendy Dio, wife and manager of Ronnie James Dio
When queried about whether the new advisory board effectively means the music industry is now a de facto oligarchy, Azoff merely chuckles once more. "What else is new? If anything, it's always been that way. We're basically making it more honest."