Charlton Comics presents The Amazing Spider-Man

After the publication of The Fantastic Four in November 1961, Stan Lee went on to create(with help) the Marvel Universe. His desire to publish Spider-Man though was hampered by Martin Goodman's dislike for the character. So let's say in June of 1962 after completing the 5th issue of The Fantastic Four, Stan Lee and Steve Ditko jump ship. They join up with Charlton Comics(who Ditko had worked with before, and who gave creators more control), and in August of 1962 (as in OTL) they come out with the first issue of "The Amazing Spider-Man". It's a big success for Charlton, and they give Lee and Ditko free reign. Over the next three years they go on to create Dr. Strange and The Question. They also re-vamp the Blue Beetle and re-introduce Captain Atom. Marvel is left with The Fantastic Four(still a big hit), The Hulk, and The Mighty Thor(I believe Thor's first story was already written, and just waiting to be published). They also still have all the old Timely Characters like Namor(brought back in FF #4) and Captain America. Marvel still has Jack Kirby and anybody else they're able to hire away from DC. Charlton is mainly Lee and Ditko, with a few fill in artists and people doing back up features. DC is still basically the same in this timeline. From the mid-sixties on, how would comic book history be different with 3 major companies?
 
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Lee created Hulk with Kirby and Incredible Hulk #1 was already published in May of '62, so Hulk's not going anywhere.
 
I don't know if Lee would actually jump ship, because he was the boss' son in law, but if he does, Marvel could become Kirby's playground. The Silver Surfer goes the way he wanted it, Galactus never appears after this first arc, most of the ideas for New Gods get used in Thor, etc.
 
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