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alternatehistory.com
In the late 80's/very early 90's, there was a plethora of bands united by the genre of Shoegaze. Bands like My Bloody Valentine, Lush and Ride were major stars of this genre. So here's my challenge: make it the dominant genre no later than 1991.
Bonus points if:
This affects The Cocteau Twins positively (They were to Shoegaze what Sonic Youth was to Grunge)