What if any one of the big tobacco companis such as RJ Reynolds, Philip Morris, or BAT had diversified into consumer electronics during the 1970s?
Have they ever explored doing so? Companies don’t generally enter completely unrelated industries without cause.What if any one of the big tobacco companis such as RJ Reynolds, Philip Morris, or BAT had diversified into consumer electronics during the 1970s?
What if any one of the big tobacco companis such as RJ Reynolds, Philip Morris, or BAT had diversified into consumer electronics during the 1970s?
Vaping becomes a thing twenty years sooner (as they pretend to be good citizens by phasing out paper cigarettes) ? Does it require any tech not available back then?
Vaping becomes a thing twenty years sooner (as they pretend to be good citizens by phasing out paper cigarettes) ? Does it require any tech not available back then?
The tobacco firm R. J. Reynolds bought the snack food company Nabisco in 1985 to form RJR Nabisco, partly as a way of diversifying and partly from the 1980s fashion for conglomerates. It was taken over by Kohlberg Kravis Roberts in a leveraged buyout a couple of years later, as covered Bryan Burrough's and John Helyar's book Barbarians at the Gate.Have they ever explored doing so? Companies don’t generally enter completely unrelated industries without cause.
IIRC Premier were an R.J. Reynolds product whilst Marlboro is a Philip Morris brand, unless I'm missing something.Marlboro tried something like proto vaping in the 90s. An electronic doohickey that heated tobbacco instead of burning it. Didn't work very well and tasted like ass. Premier.
I stand corrected, at least in regards to the tobacco industry.The tobacco firm R. J. Reynolds bought the snack food company Nabisco in 1985 to form RJR Nabisco, partly as a way of diversifying and partly from the 1980s fashion for conglomerates. It was taken over by Kohlberg Kravis Roberts in a leveraged buyout a couple of years later, as covered Bryan Burrough's and John Helyar's book Barbarians at the Gate.
In the UK Imperial Tobacco had over the years picked up a range of unrelated companies such as Courage Brewery, Golden Wonder, Ross Frozen Food, a wholesaling business, a hotel and catering arm, and others. They were taken over by Hanson Trust in 1986 who, in an impressive piece of business, sold off the various operations for a little over ninety per cent of what they had originally paid and kept the highly profitable tobacco company.
IIRC Premier were an R.J. Reynolds product whilst Marlboro is a Philip Morris brand, unless I'm missing something.