I'll explain the premise for this thread.
Saw a programme last night on ITV about the final season of football in Division One, before the PL came into being. I'm relatively young, but always interested in football up to and including said season. I understand that the big clubs arranged a breakaway deal with ITV or similar and it eventually went to Sky.
I appreciate that it isn't history in a grand sense, but supposing ITV and not Sky had won the rights- and according to the programme, ITV was not a done deal- what butterflies might there have been?
"The deals have been done in 1991-92 and despite Sky's real interest, and a relative newcomer named Alan Sugar on the scene, with an interest in Sky to the extent that his company Amstrad are the main suppliers of satellite dishes to Sky, ITV confound the media and City analysts. Though the breakaway of the PL from the FL and the blueprint for football remains, the new rights holders are a terrestrial broadcaster and the game remains free to air. Sky are stunned, ITV are jubilant."
Put simply, how would that have shaped the modern game? Over to you...