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Certain brands and products have become iconic symbols of luxury or heritage manufacturing. These include relatively blue-collar items like Levis jeans, Red Wing and Clarks footwear, Ray-bans sunglasses or expensive luxuries like Burberry trench, Hermes bags. They are brand leaders and enjoy cult following such that they never go out of style or get discounted.

Were there other products that could have gained such status? Is there a highly regarded consumer good in your country you felt could have been global best sellers? I’m surprised there’s no recognized brand leader in certain things, like umbrellas.
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