A populist to his core and beloved by his fellow evangelicals, Mike Huckabee had always looked forward to running in 2012. His likability, folksiness and optimism had carried him farther than anyone expected in 2004, ending up second in terms of votes and delegates to Tennessee Senator Fred Thompson. According to tradition, if one ignored Connie Mack’s decision to forgo a run in 2004, Huckabee was next in line to become the Republican Party’s standard bearer. The fact that it pissed off the GOP’s big wigs made it all the sweeter. They had constantly looked down at the former Arkansas Governor, and had made sure that despite the respectful vetting to be Fred Thompson’s running-mate, Huckabee would not appear on the campaign trail or any official events with the nominee. Even at the convention, all Huckabee got was a speech on the convention’s opening day - hardly the primetime speaking slot that he had so desired and believed he was entitled to. The establishment had slapped him, and by extension his supporters, in the face. Next time he ran, he’d make them regret it.
Unfortunately the campaign had also left Huckabee more than pissed off; it had also left him broke. In order to finance his bid for the White House, he had taken out a second mortgage on his own home. He had cashed in his retirement plan, life insurance, and basically anything else he could get his hands on. This meant that once his term wrapped up, Huckabee had to find a real job, a job that made money. Shortly after January 9, 2007, and in quick succession, Huckabee signed deals to serve as a political analyst and contributor to Fox News, a Radio Host, and write a book. By 2009 he had been made more than financially whole - he had enough money to enjoy the luxuries of the good life. Plus, with Fred Thompson getting the boot from office, that meant the nomination would be open come 2012. But the notion of running again wasn’t an idea so readily embraced by either Huckabee nor his wife. Having both grown-up poor, and finally for the first time in their lives enjoying wealth, a second run at the White House would mean having to cut ties with Fox News, their main source of revenue. A campaign for the presidency meant months on the road, and aside from the financial donations of others, no real steady source of income. Huckabee began floating to his advisors the possibility of pushing his run to 2016. But as Ed Rollins, Huckabee’s campaign chairman in ‘04 and Reagan’s campaign manager in ‘84, warned, a Republican was likely to win in 2012. That meant the Huck would likely have to wait until 2020 to get another chance, which would be well past his best before date. If Huckabee didn’t get in the race, Rollins warned, the Republicans would end up with someone like Mitt Romney or, God forbid, Jeb Bush. Since their shared time as Governors of their respective states, Mike Huckabee and Mitt Romney didn’t get along. Romney thought the former Baptist preacher was a right-wing ideologue more interested in furthering his own career than the party. Huckabee thought much the same about Romney, minus the right-wing bit. Romney, much like Bush, was a member of the compromising establishment that he, and believed the rest of the party, had enough off. Plus, they were little more than spoiled rich kids, those had been given everything from their successful fathers. They didn’t earn their wealth like the Huckabees. Meanwhile those like Haley Barbour or Mark Sanford, as good a couple of men as they were, lacked the guts to take consistent, conservative positions. They were willing to compromise with the establishment, which to the Huck meant that they were willing to sell out if it meant getting the nomination. Republicans voters would sense that insincerity, Huckabee bitterly warned.
The argument to run was compelling, especially when Rollins and the Huckabee family were guilt-tripping the former Governor with claims that it was God’s calling for him to run, that after his twenty years in the ministry and twelve years as governor, he could be the first real moral man elected to the presidency. God didn’t care about money, and in fact hated man’s vicious greed and idolatry. Plus Mike had amassed a comfortable egg over the last eight years, and would likely weather the financial strains of another run. In spite of his populism, there remained some wealthy individuals willing to cut Huckabee a cheque, and finance his eventual Super PAC. With the financial resources at Romney’s disposal, any campaign for the Republican nomination would need, at bear minimum, $50 million to survive the first three contests.
His wife wanted him to run, his daughter wanted him to run, his two boys wanted him to run, and he had an almost constant stream of supporters, supplied by Rollins and his inner circle, begging him to run. Huckabee prayed on it, and found himself coming to the same word over and over again – yes.
Much as he had in 2004, the plan was for Huckabee to announce his campaign early. Take the air out of some of his opponents sails, and scare off some of those said opponents from entering the race. When he made his announcement on February 28, 2011, Huckabee’s speech aimed all his anger, all his moral superiority, all his attacks at President Edwards, whom he had confided in his aids would likely stick out his scandals and run for re-election. Sure, he’d face a primary challenge which would further cripple him, but he didn’t strike Huckabee as someone who’d give up. So when President Edwards announced his resignation, the former governor was genuinely shocked, and began worrying that a campaign against his successor Janet Napolitano would be tougher. Still, he had announced his candidacy, and he couldn’t exactly back out now. Besides, for all his moral failings, John Edwards was still a married man, which was more than could be said for President Napolitano. The people were on his side, and Huckabee would ride their prayers all the way to the White House.